Fire and Motion

...but the end result is just cover fire. The competition has no choice but to spend all their time porting and keeping up, time that they can't spend writing new features.

Look closely at the software landscape. The companies that do well are the ones who rely least on big companies and don't have to spend all their cycles catching up and reimplementing and fixing bugs...

The companies who stumble are the ones who spend too much time reading tea leaves to figure out the future direction of Cool Company Inc. People get worried about shiny.js and decide to rewrite their whole architecture for shiny.js because they think they have to. They are shooting at you, and it's just cover fire so that they can move forward and you can't...