DIY Tile/Trackr - Getting started with iBeacons and BLE

Disclaimer: I am not Evan Stone but I really want to thank him for writing such a complete walkthrough on iBeacons and BLE. As a side question: does anyone have experience with Estimote Long Range Location Beacons? It is advertised to have a max range of 200 meters, but I wonder if iPhone's bluetooth range can reach that far.