How to Recruit the First Technical Talent for Your Startup as a Non-Tech Founder
blog.taskpigeon.coYou have to show value first.
In lieu of "value", it can also help to just show a good pile of cold, hard cash first. That's the part where a lot of founders come up short.
Yes, having a past exit as a founder, money to back the startup yourself, etc all show "value".
I also believe that all startup founders need to show they have skin in the game. I.e. Put some cash and time into your startup before you ask for a VC's money or someone to work on your team for free.
I have written about this previously, but its a good point worth mentioning again