PewDiePie reaches 50M YouTube subscribers
youtube.comApparently he will delete his youtube account tomorrow 5pm GMT in protest to the latest round of youtubes suggestion changes.
He needs YT a lot more than they need whoever this guy is. Colour me cynical but this sounds like shameless advertising on his part, just hitches his wagon to the latest 'protest'.
That is probably true for the platform as a whole but if there is another platform for content creators and he moves there and brings other major content creators with him their traffic would take a large hit. This is directly related to advertising where google makes all of its money.
I see room for another platform for this kind of creator much like how twitch.tv is to game streaming. Youtube has always seemed out of place for this offering. There is always room for many sub categories of videos to branch away from the one fits all platform that is youtube.
I mean sure this is one of the larger players, but there are lots of large players.
If you owe the bank 1 million, the bank owns you. If you owe the bank 1 trillion, you own the bank (the metaphor works great when you compare the US to China).
Even with his revenue stream gone, Google will still be fine with YouTube being a platform they control. It would take several content creators of his influence to make a dent.
(I honestly never heard of him until today. 50 million subscribers? Cool story bro).
YouTube is a walled garden and a double edge sword. It's very difficult to get that kind of audience without using their platform just due to their market share.