Turning time into energy:free energy device to be shipped this quarter

Can anyone explain to me the mindset that allows you to go so far as to burn through a ton of investors money and actually ship a "Free" energy device to the public? It is baffling to me that someone could continue to bluff all the way until the inevitable public humiliation. Still I'm going to enjoy watching it play out, provided they actually do ship these boxes and dont magically have a last minute hitch (even that would be interesting to hear what excuse could be made up).