The Web Marketer’s Guide to Reddit

> By participating, Reddit helps you develop a feel for what will work on the Internet, which obviously benefits your content ideation. By accruing Karma, you’re really evidencing the fact that you understand the site and can find your way around. In doing so, you’ll develop that all important sixth sense for “what works on the Internet”.

Hah. That's not how Reddit works, although that's a better sentiment than the "post linkbait" that I was expecting.