When does it make sense to offer subscription plans for power customers?
Hi all
My company offers deliveries on a 1 by 1 basis, I'm investigating wether it's worth offering unlimited purchases for frequent customers similar to Amazon Prime.
2 objectives:
1. Better customer experience 2. Bringing forward cash flow.
Any suggestions on what kind of threshold is optimal ? Your company probably doesn't have the same economic qualities as Amazon. Why not offer a discount for prepaid purchase of deliveries in bulk? For example 10 for the price of 8. Keep in mind that Amazon can show whatever price it wants to customers with Prime membership. And the nominal cost of delivering the digital benefits that come with Prime is close to zero...Amazon already has a lot of additional infrastructure under their control. Good luck.