A world-class video generation model.
A breakthrough video editing model.
We're excited to unveil the Grok Imagine API, a unified bundle of powerful APIs designed for end-to-end creative workflows. Grok Imagine is our most powerful video-audio generative model yet. Bring an image to life, start from a simple text prompt, or even refine a complex cinematic sequence.
Performance and Benchmarks
We engineered these models to deliver high-quality, native video-audio generation on par with today's top providers, while also optimizing latency, concurrency, and cost—refined through multiple rounds of close partner feedback. One message came through consistently: quality alone is not enough if latency and cost make iteration painful. By improving speed and economics, we enable developers, creative teams, and enterprise workflows to explore multiple directions in parallel—converging faster through rapid, cost-effective experimentation.
Artificial Analysis: Text-to-Video Rankings
| Rank | Price | Latency | |
|---|---|---|---|
| Grok Imagine | 1 | ||
| Veo 3.1 Fast | 4 | ||
| Veo 3 | 5 | ||
| Sora 2 Pro | 9 | ||
| Sora 2 | 12 |
Artificial Analysis T2V Score vs Latency
Higher score with lower latency is better.
Artificial Analysis T2V Score vs Price
Higher score with lower price is better.
LMArena T2V Score vs Latency
Higher score with lower latency is better.
LMArena T2V Score vs Price
Higher score with lower price is better.
* Source: Artificial Analysis and LMArena official website. As of 2026-01-28 0:00 PST.
** We evaluated latency using 10 identical prompts, with each prompt tested 10 times per model to account for variability in processing times. P50 latency in seconds are reported for videos generated at 720p resolution with an 8-second duration. We measured end-to-end API latency using a 1-second polling interval using fal.ai for all models except Veo (measured using Vertex API), Sora (measured using OpenAI API), and Grok Imagine (measured using the xAI API)
Video Editing Benchmark
Grok Imagine consistently outperforms competitors across key evaluation metrics.
* Human raters conducted side-by-side comparison on IVEBench comprising of a diverse database of high-quality source videos, spanning seven semantic dimensions, and covering varying video lengths (each including a prompt and input video, and evaluating a single generated video). All comparisons were done at 1280 x 720 resolution.
Video Generation
Transform static images or text into dynamic, high-quality video sequences.
Cinematic motion understanding
Transform your photos into cinematic videos with realistic motion, object interactions, and visual continuity.
Flexible styles & formats
Support for portrait, landscape, and platform-ready aspect ratios—across flexible clip lengths.
Imagine for everyone
Whether you're a creator, educator, influencer, designer, or parent, Grok Imagine makes it easy to bring ideas to life—fast.
"I have a story in my head—and I want to bring it to life without a full production team."
Turn ideas into cinematic visuals instantly. Prototype, iterate, and publish faster while staying fully in control of your creative vision.
Video Editing
Add, Remove, Swap Objects
Add an object, remove an unwanted element, or swap out a prop with high precision and consistency.
Add Performance
Animate any character with your own performance.
Scene Control
Effortlessly transform any scene—switch from golden sunshine to autumn, winter, fog, sunset, or cloudy settings in seconds.
Object Control
Edit colors and objects with precision and control for your product showcase.
Restyle
Instantly reinvent your footage with any visual style.
Sketches to Life
From static black-and-white lines to vibrant, living animations — instantly.
What our partners are saying
The Grok Imagine API is available on our partner platforms, alongside our own API.
Get Started
Start building with Grok Imagine API today! We offer:
- APIs and SDKs for seamless integration
- Tutorials to jumpstart Grok Imagine projects
- Hosted console for visual creation and experimentation