Ranked: Where the iPhone Costs the Most in 2026
Key Takeaways
- Türkiye is the world’s most expensive place to buy an iPhone 17 Pro (256GB), with a retail price of $2,592.
- The same model costs more than twice as much in Türkiye as it does in Japan, the cheapest market in the comparison.
- Taxes, import duties, currency movements, and local regulations can add hundreds of dollars to an iPhone’s retail price.
Apple sells the same flagship smartphone worldwide, but its retail price varies significantly by market.
This graphic compares the price of Apple’s iPhone 17 Pro (256GB) across 41 markets in 2026 using data from Deutsche Bank.
The World’s Most Expensive Place to Buy an iPhone
Türkiye tops the ranking at $2,592, more than $1,400 above the U.S. price of $1,181. Brazil ranks second at $2,260, while Egypt follows at $1,872.
At the other end of the ranking, Japan has the lowest price in the comparison at $1,121, slightly below U.S. pricing. The wide gap shows how taxes, import policies, and local market conditions can outweigh the global pricing strategy of one of the world’s leading smartphone brands.
| Rank | Country | iPhone 17 Pro 256GB (USD) | Price relative to the U.S. |
|---|---|---|---|
| 1 | 🇹🇷 Türkiye | $2,592 | 219% |
| 2 | 🇧🇷 Brazil | $2,260 | 191% |
| 3 | 🇪🇬 Egypt | $1,872 | 158% |
| 4 | 🇭🇺 Hungary | $1,826 | 155% |
| 5 | 🇳🇴 Norway | $1,687 | 143% |
| 6 | 🇲🇽 Mexico | $1,657 | 140% |
| 7 | 🇸🇪 Sweden | $1,601 | 135% |
| 8 | 🇵🇱 Poland | $1,588 | 134% |
| 9 | 🇨🇿 Czechia | $1,585 | 134% |
| 10 | 🇫🇮 Finland | $1,578 | 134% |
| 11 | 🇵🇹 Portugal | $1,566 | 133% |
| 12 | 🇬🇷 Greece | $1,566 | 133% |
| 13 | 🇮🇹 Italy | $1,554 | 132% |
| 14 | 🇮🇪 Ireland | $1,554 | 132% |
| 15 | 🇩🇰 Denmark | $1,553 | 131% |
| 16 | 🇫🇷 France | $1,543 | 131% |
| 17 | 🇳🇱 Netherlands | $1,543 | 131% |
| 18 | 🇧🇪 Belgium | $1,543 | 131% |
| 19 | 🇪🇸 Spain | $1,531 | 130% |
| 20 | 🇦🇹 Austria | $1,508 | 128% |
| 21 | 🇩🇪 Germany | $1,508 | 128% |
| 22 | 🇱🇺 Luxembourg | $1,492 | 126% |
| 23 | 🇬🇧 UK | $1,476 | 125% |
| 24 | 🇮🇳 India | $1,427 | 121% |
| 25 | 🇦🇺 Australia | $1,413 | 120% |
| 26 | 🇸🇦 Saudi Arabia | $1,386 | 117% |
| 27 | 🇨🇭 Switzerland | $1,385 | 117% |
| 28 | 🇳🇿 New Zealand | $1,370 | 116% |
| 29 | 🇸🇬 Singapore | $1,364 | 115% |
| 30 | 🇲🇾 Malaysia | $1,352 | 114% |
| 31 | 🇹🇭 Thailand | $1,350 | 114% |
| 32 | 🇨🇳 China | $1,332 | 113% |
| 33 | 🇻🇳 Vietnam | $1,330 | 113% |
| 34 | 🇵🇭 Philippines | $1,326 | 112% |
| 35 | 🇨🇦 Canada | $1,291 | 109% |
| 36 | 🇦🇪 UAE | $1,279 | 108% |
| 37 | 🇹🇼 Taiwan | $1,264 | 107% |
| 38 | 🇭🇰 Hong Kong | $1,200 | 102% |
| 39 | 🇺🇸 United States | $1,181 | 100% |
| 40 | 🇰🇷 South Korea | $1,181 | 100% |
| 41 | 🇯🇵 Japan | $1,121 | 95% |
Europe accounts for much of the ranking’s upper half, partly because advertised prices include value-added tax (VAT). Standard VAT rates range from 27% in Hungary to just over 8% in Switzerland, contributing to substantial differences in final retail prices.
Why Do iPhone Prices Vary So Much?
Apple establishes regional prices, but governments also play a major role in determining what consumers pay.
Import duties, regulatory fees, and device-specific taxes can significantly increase the retail price of electronics. Currency movements also affect local pricing, particularly when domestic currencies weaken against the U.S. dollar.
Türkiye is the clearest outlier. In addition to a 20% VAT, smartphones are subject to special consumption taxes and registration fees that sharply increase their retail prices.
Why Japan Is One of the Cheapest Markets
Japan is one of the few markets where Apple’s flagship iPhone costs less than it does in the United States.
A relatively low 10% consumption tax, a highly competitive smartphone market, and Apple’s long-standing pricing strategy have helped keep prices comparatively low. Even so, Apple has recently raised prices on some products in Japan following years of yen weakness and shifting exchange rates.
Global price rankings can change quickly. As currencies fluctuate and governments adjust taxes and import policies, today’s cheapest market may not hold that position for long.
Learn More on the Voronoi App 
To learn more about this topic, check out this graphic on how Apple makes its money.
Ranked: The Most Followed People on X in 2026
Elon Musk bought Twitter in late 2022. Within just a few short months, he became the site’s most followed user.
Published
September 12, 2026 7:09 am
Who Has the Most Followers on X?
Key Takeaways
- Elon Musk, who owns X, is the platform’s most-followed person, with 242 million followers.
- Musk has more followers than Barack Obama and Cristiano Ronaldo, the next two largest accounts, combined.
- Politicians and musicians dominate the ranking, alongside several of the world’s biggest athletes.
There are many ways to grow a social media following. When looking to outperform world leaders, however, it helps to own the platform itself.
This visualization ranks the 15 most-followed people on X (formerly Twitter) as of September 2026. Accounts belonging to brands or companies, including X itself, have been excluded.
The ranking includes political leaders, musicians, athletes, and business figures from around the world.
How Musk Became X’s Most-Followed Person
In April 2022, Elon Musk launched an unsolicited offer to acquire Twitter. By the end of October, he had acquired the social media platform for a reported $44 billion.
Within five months of completing the deal, Musk surpassed former U.S. President Barack Obama as the most-followed person on the platform.
The table below ranks the world’s 15 most-followed people on X as of September 2026.
| Rank | Account | Followers (Millions) | Description |
|---|---|---|---|
| 1 | 🇺🇸 🇿🇦 🇨🇦 Elon Musk | 242 | Businessman |
| 2 | 🇺🇸 Barack Obama | 119 | Politician |
| 3 | 🇵🇹 Cristiano Ronaldo | 114 | Athlete |
| 4 | 🇺🇸 Donald Trump | 112 | Politician |
| 5 | 🇮🇳 Narendra Modi | 107 | Politician |
| 6 | 🇧🇧 Rihanna | 99 | Musician |
| 7 | 🇨🇦 Justin Bieber | 92 | Musician |
| 8 | 🇺🇸 Katy Perry | 90 | Musician |
| 9 | 🇺🇸 Taylor Swift | 84 | Musician |
| 10 | 🇺🇸 Lady Gaga | 75 | Musician |
| 11 | 🇮🇳 Virat Kohli | 73 | Athlete |
| 12 | 🇺🇸 Kim Kardashian | 71 | Media Personality |
| 13 | 🇧🇷 Neymar | 66 | Athlete |
| 14 | 🇺🇸 Bill Gates | 65 | Businessman |
| 15 | 🇺🇸 Selena Gomez | 63 | Actress & Musician |
Musk changed the company’s name from Twitter to X in 2023, around the same time he surpassed Obama in followers. The new branding also aligned the platform more closely with other Musk ventures such as SpaceX.
Musk reduced content moderation on the platform and reinstated some formerly banned accounts while also directing the amplification of his own tweets in the algorithm. X’s workforce shrank by roughly 80% in the first few months after his purchase through mass layoffs and voluntary resignations.
Presidents and the Political Class
One of the accounts Musk reinstated shortly after his purchase was that of Donald Trump, the 45th and 47th President of the United States.
Trump had been suspended from Twitter in January 2021 following the actions of his supporters in the final days of his first presidency. The sitting U.S. president has 112 million followers on X, though he is far more active on his own competing social media platform, Truth Social.
Trump’s predecessor, Barack Obama (119 million), has the second-most followers on X. Meanwhile, Indian Prime Minister Narendra Modi (107 million) ranks fifth.
Portuguese soccer star Cristiano Ronaldo (114 million) is the only person among the top five who is not associated with politics. Ronaldo is also the world’s most-followed person on X rival Instagram.
The Decade of Perry
Outside the top five, no figure reaches 100 million followers. Rihanna comes closest with 99 million. Nearly a sixth of X’s roughly 650 million active users follow the Barbadian singer.
Rihanna is followed by a string of fellow musicians, including Justin Bieber (92 million), Katy Perry (90 million), Taylor Swift (84 million), and Lady Gaga (75 million).
Katy Perry holds another notable distinction. The American singer was the world’s most-followed X account for the longest period on record, holding the title for 2,110 days from late 2013 until Obama surpassed her in 2019.
Learn More on the Voronoi App
To see how social media platforms intersect with political leanings, check out How Politically Divided Are Social Media Networks? on Voronoi.
Ranked: The Countries Using AI Tools the Most
The U.S. generated 26.9 billion visits to AI tool websites in 2025, more than India, Brazil, and Germany combined. See the top 30 countries ranked.
Published
September 10, 2026 6:11 am
Ranked: The Countries Using AI Tools the Most
Key Takeaways
- The U.S. generated 26.9 billion visits to AI tool websites in 2025, or 21.4% of the global total, more than India, Brazil, and Germany combined.
- India ranks second with 12.0 billion visits and Brazil third with 7.0 billion, ahead of every European country.
- China ranks just 15th at 2.4 billion visits, partly because this dataset excludes mobile-app usage.
AI tools drew 125.7 billion website visits in 2025, up 46% from the year before.
This graphic ranks the countries that generated the most visits to AI tool websites in 2025, using data from AITools.xyz, which compiles SEMrush and Ahrefs traffic estimates across more than 9,500 AI tool sites.
The metric counts website visits, not users. One person can make many visits, and visits to different tools are counted separately. Mobile-app sessions are also excluded, which can understate usage in app-first markets such as China.
The U.S. Makes Up One in Five AI Visits Worldwide
The gap between first and second place is substantial: U.S. traffic was more than double India’s, while the top three countries together generated 36.5% of AI tool website visits worldwide.
The table below shows the 30 countries with the most visits to AI tool websites in 2025, along with each country’s share of global visits:
| Rank | Country | AI Tool Website Visits in 2025 | |
|---|---|---|---|
| Visits (Billions) | Share of Global Visits (%) | ||
| 1 | 🇺🇸 United States | 26.92 | 21.4 |
| 2 | 🇮🇳 India | 11.96 | 9.5 |
| 3 | 🇧🇷 Brazil | 7.02 | 5.6 |
| 4 | 🇩🇪 Germany | 4.57 | 3.6 |
| 5 | 🇬🇧 United Kingdom | 3.84 | 3.1 |
| 6 | 🇮🇩 Indonesia | 3.66 | 2.9 |
| 7 | 🇫🇷 France | 3.42 | 2.7 |
| 8 | 🇯🇵 Japan | 3.29 | 2.6 |
| 9 | 🇨🇦 Canada | 2.96 | 2.4 |
| 10 | 🇵🇭 Philippines | 2.93 | 2.3 |
| 11 | 🇲🇽 Mexico | 2.78 | 2.2 |
| 12 | 🇻🇳 Vietnam | 2.67 | 2.1 |
| 13 | 🇮🇹 Italy | 2.56 | 2.0 |
| 14 | 🇪🇸 Spain | 2.54 | 2.0 |
| 15 | 🇨🇳 China | 2.42 | 1.9 |
| 16 | 🇷🇺 Russia | 2.38 | 1.9 |
| 17 | 🇦🇺 Australia | 2.29 | 1.8 |
| 18 | 🇰🇷 South Korea | 2.26 | 1.8 |
| 19 | 🇹🇷 Türkiye | 1.92 | 1.5 |
| 20 | 🇵🇱 Poland | 1.80 | 1.4 |
| 21 | 🇨🇴 Colombia | 1.77 | 1.4 |
| 22 | 🇵🇰 Pakistan | 1.76 | 1.4 |
| 23 | 🇳🇱 Netherlands | 1.66 | 1.3 |
| 24 | 🇹🇭 Thailand | 1.50 | 1.2 |
| 25 | 🇲🇾 Malaysia | 1.35 | 1.1 |
| 26 | 🇵🇪 Peru | 1.33 | 1.1 |
| 27 | 🇦🇷 Argentina | 1.29 | 1.0 |
| 28 | 🇺🇦 Ukraine | 1.13 | 0.9 |
| 29 | 🇹🇼 Taiwan | 1.13 | 0.9 |
| 30 | 🇳🇬 Nigeria | 1.03 | 0.8 |
Brazil ranks third with 7.0 billion visits, well ahead of Germany (4.6B), the UK (3.8B), and France (3.4B).
Population helps explain the strong showing from India and Brazil, but several Southeast Asian markets also rank remarkably high. Indonesia places sixth with 3.7 billion visits, while the Philippines ranks 10th with 2.9 billion.
Both finish ahead of larger or wealthier economies such as Italy (2.6B), Spain (2.5B), and South Korea (2.3B).
Why China Ranks So Low in AI Tool Site Visits
China is the world’s second-largest AI power by model development, yet it ranks 15th here with 2.4 billion website visits.
China’s low position partly reflects what this dataset measures. Major Western AI tools such as ChatGPT, Gemini, and Claude have limited availability in China, while domestic assistants such as DeepSeek, Doubao, and Quark attract significant usage through mobile apps. Because this ranking measures website traffic and excludes app sessions, it should not be interpreted as a measure of China’s total AI usage.
The U.S. lead also looks different depending on the metric. The country generates the most AI tool website traffic by a wide margin, yet Microsoft ranks it only 21st for AI adoption, with 31.3% of working-age adults using AI regularly compared with 70.1% in the UAE.
As this map of AI adoption by country shows, the highest penetration rates are typically found in much smaller economies.
Learn More on the Voronoi App
To learn more about AI usage, check out this map comparing AI usage by businesses across the United States.