Unusual

We tried approaching AI optimization with the same abstractions as SEO, but we quickly ran into the limitations of this approach.

AI models personalize their responses for each user – if 100 different people ask ChatGPT the same question, they will get 100 different answers. This is a far cry from search engines, which returned the same ordered list regardless of the searcher.

AI models often make factual errors when talking about a brand, or position them incorrectly. This is not something search engines do and not something “ranking” metrics capture.

AI models show you why they do or don’t mention you. This is one of the richest sources of information you can leverage. What would SEO look like if Google exposed the algorithm behind each search?

Building on our background in AI interpretability research, we decided to approach the problem in a different way. Our goal is to understand how LLMs form opinions and ideas, and how you can shape them to benefit your brand.

This approach looks like "marketing to AI models," and it is the most effective method we have discovered for driving more referrals from LLMs.

We tried approaching AI optimization with the same abstractions as SEO, but we quickly ran into the limitations of this approach.

AI models personalize their responses for each user – if 100 different people ask ChatGPT the same question, they will get 100 different answers. This is a far cry from search engines, which returned the same ordered list regardless of the searcher.

AI models often make factual errors when talking about a brand, or position them incorrectly. This is not something search engines do and not something “ranking” metrics capture.

AI models show you why they do or don’t mention you. This is one of the richest sources of information you can leverage. What would SEO look like if Google exposed the algorithm behind each search?

Building on our background in AI interpretability research, we decided to approach the problem in a different way. Our goal is to understand how LLMs form opinions and ideas, and how you can shape them to benefit your brand.

This approach looks like "marketing to AI models," and it is the most effective method we have discovered for driving more referrals from LLMs.