When “Easy” Isn’t Enough
If your business has outgrown DIY solutions or is trapped on an outdated legacy platform, Elastic Path gives you the flexibility and power you need. We are built for organizations with complex catalogs, multi-tier pricing, and distributor-specific workflows. The kind of businesses that had to build or heavily customize their own stack because off-the-shelf options didn’t cut it. Elastic Path provides the modern, composable foundation you need to replace rigid, hard-to-maintain technology.
Built on microservices, Elastic Path lets you upgrade or replace individual components as your business evolves, without replatforming or downtime and comes with out-of-the-box AI capabilities including semantic search, conversational shopper agents, and prompt-based storefront creation.
Built for the AI-Powered Future
Elastic Path is the only commerce solution that combines composability with AI-powered storefront creation, semantic product discovery, and developer-grade automation.
Quickly build and launch a distributor portal tailored to your unique business requirements, powered by AI-driven page generation, React code output from MCP, and guided semantic recommendations.
See Elastic Path in Action
Customer Case Studies
Cart & Checkout
Elastic Path Cart & Checkout service is built for speed and flexibility.
- B2B Features: Bulk ordering, purchase orders, negotiated pricing, and account-based checkout flows.
- Fast Deployment: Plug into any site in hours — no full replatform required.
- Conversion Impact: Lightning-fast checkout designed to reduce abandonment and accelerate purchases.
Enable bulk orders with purchase orders and negotiated pricing, like a supplier who cut cart abandonment by 25% in a week.
Product Experience Manager
Create unique experiences with the industry's most adaptable Commerce PIM, catalog, and pricing management service. Deliver complex bundles, collections, and assemblies, with ease. Product Experience Manager is not just one service, it is a suite of composable services:
- PIM: Manage product data across multiple distributors and channels.
- Decoupled Catalogs: Link any number of catalogs to multiple pricebooks, all from a single source of truth.
- Granular Pricing: Assign region- or account-level pricing down to individual SKUs.
- Dynamic Bundles: Launch curated collections or B2B assembly kits without engineering work.
A manufacturer with 50+ distributor pricebooks can update pricing across all channels from a single catalog, with changes live in minutes rather than weeks.
Subscriptions & Entitlements
- Recurring B2B Models: Set up automatic reorders, replenishment schedules, or volume-based subscriptions with ease.
- Entitlements: Control who can access premium products, gated content, or account-specific perks.
- Outcome: Build predictable revenue streams and strengthen long-term customer loyalty.
Enable distributors to auto-reorder parts every 30 days and grant premium customers access to exclusive maintenance kits and warranties.
Promotion Builder
Elastic Path’s promotion engine is designed for complex B2B scenarios:
- Stackable Discounts: Create tiered discounts for large-volume purchases.
- Segmented Offers: Launch promotions for specific accounts or distributor groups.
- Self-Service: Business teams can build and test campaigns without waiting on developers.
Launch tiered promotions like “Buy 500+, get 5% off” or create exclusive partner offers for key accounts.
Composer
Composer is unique to Elastic Path and the reason integrations are faster:
- Out-of-the-box connectors for ERP, CRM, and PIM.
- No-code workflows for building integrations in days.
- Automated monitoring: Reduce downtime and maintenance costs by up to 70%.
Integrate with SAP ERP, Salesforce CRM, and Akeneo PIM in 3 weeks using Composer’s out-of-the-box connectors.
Semantic Search & Shopper AI
- AI-Powered Discovery: Search results based on intent, not keywords — built for massive B2B catalogs.
- Shopper Assistant: Helps buyers find technical products or bundles, answers questions, and improves conversion.
- Outcome: Replace expensive search tools like Algolia while improving accuracy and customer experience.
Help buyers find the right product with AI-powered intent search (like “high-voltage connector for 3-phase motors”), so they reach the right product faster and conversions improve.
Visual CMS
Elastic Path CMS is a commerce-first CMS designed to give business teams speed without sacrificing developer control:
- Visual Experience Building: Assemble storefront pages and components visually using developer-approved building blocks.
- Developer Guardrails: Developers define components, data sources, and editable fields to preserve performance and architecture.
- Live Commerce Data: Bind content directly to real-time product, pricing, and promotion APIs for dynamic experiences.
- Production-Ready Workflows: Built-in permissions, publishing controls, and SEO tools support enterprise teams at scale.
Launch and optimize storefront experiences without code changes—like a B2B brand that reduced time-to-publish from weeks to hours while keeping frontend standards intact.
Self-Managed Commerce
- Full Control: Host and customize every part of the stack.
- Extension Point Framework: Build custom extensions for workflows or integrations without losing upgrade paths.
- Ideal for Enterprise: Perfect for manufacturers and distributors who want to own their digital commerce roadmap end-to-end.
Host your own stack with custom workflows for procurement approvals while maintaining upgrade paths.
Built for Developers. Loved by Business Users
From global distributors with multi-tier accounts to manufacturers running direct-to-business portals, Elastic Path powers advanced digital commerce strategies with the flexibility to evolve as your business grows.
- Business Teams: Full creative freedom to design, launch, and optimize product experiences without waiting on developers.
- Developers: Robust APIs, SDKs, and an AI-powered IDE for building custom integrations and storefronts faster than ever.
- Business Leaders: Faster ROI, predictable revenue, and a future-proof platform built on MACH and composable microservices. Elastic Path allows you to replace or upgrade any component without replatforming, ensuring your commerce stack is ready for new technologies, channels, and customer expectations.
Meet the APIs That Power Commerce Innovation
Modularity empowers you to create unique and engaging shopping journeys. Accelerate your time-to-market, adapt to changing demands with ease, and future-proof your commerce solution with Elastic Path.