Become A Digital Marketer | Digital Marketing Course Online | Udacity

Build job-ready digital marketing skills by learning from industry experts. Run live campaigns, analyze results, and apply proven techniques to engage audiences and strengthen brand performance in this comprehensive Nanodegree.

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1. An Introduction to Your Nanodegree Program

   Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

2. Getting Help

   You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

1. Introduction to Digital Marketing Framework

   We provide a framework to help you make the right decisions in a digital marketing environment.

2. Your Business Value

   The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.

3. Your Customer

   Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.

4. Marketing Channels

   There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.

5. Marketing Objectives and Performance

   Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

6. Plan Your Content

   A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

7. Working in Digital Marketing Roles

   We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.

8. Get Ready to Market

   You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.

1. Introduction to Marketing Data and Technology

   This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.

2. Marketing Data for Your Business

   This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.

3. AB Testing and Attribution Models

   In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.

4. Google Analytics (Part 1) - Getting Started & Audience

   Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.

5. Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking

   In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.

6. Marketing Technology and eCommerce

   This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.

7. The Future of Digital Marketing

   In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.

8. Draw Insights from Marketing Data

   In this project, you'll explore marketing data to build data-driven insights for your marketing plans.

1. Graduation Details

   Congratulations on completing Marketing Fundamentals and Marketing Data and Technology!

2. Elective Overview

   Summaries of the elective courses.

Program Instructors

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