At a Q&A with the company in Las Vegas for CES 2026, Tom's Hardware put the question to CEO Jensen Huang regarding ways Nvidia could ease pressure on the consumer gaming GPU market.
Nvidia took to the stage at CES in Las Vegas this week, but new consumer GPU hardware was conspicuously absent as CEO Jensen Huang instead touted the latest and greatest the company has to offer in the realm of heavyweight AI computing. With DDR5 prices skyrocketing, SSDs not far behind, and Nvidia's flagship RTX 5090 now fetching an eye-watering $4,000 at some retailers, bad news is everywhere for PC builders.
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