How to Connect Claude or ChatGPT to Your Marketing Data
Google Ads, Meta Ads, TikTok Ads and GA4 each have an MCP server, but their numbers disagree. Here's how to connect them and get one answer you can trust.
Oct 19, 2026
How to Connect Claude or ChatGPT to Your Marketing Data
Google Ads, Meta Ads, TikTok Ads and GA4 each have an MCP server, but their numbers disagree. Here's how to connect them and get one answer you can trust.
Oct 19, 2026
How to Connect Claude or ChatGPT to Your Marketing Data
Google Ads, Meta Ads, TikTok Ads and GA4 each have an MCP server, but their numbers disagree. Here's how to connect them and get one answer you can trust.
Oct 19, 2026
Attribution Window: How to Choose the Right One
Your attribution window decides which purchases your ads get credit for. See the defaults on Meta, Google Ads, GA4, and LinkedIn, and how to size yours.
Oct 13, 2026
Attribution Window: How to Choose the Right One
Your attribution window decides which purchases your ads get credit for. See the defaults on Meta, Google Ads, GA4, and LinkedIn, and how to size yours.
Oct 13, 2026
AI for Marketing Agencies: From Copy Tools To Operations
Most agencies use AI for copy. The bigger win is operations: knowing which campaigns need attention and what to change next.
Sep 28, 2026
AI for Marketing Agencies: From Copy Tools To Operations
Most agencies use AI for copy. The bigger win is operations: knowing which campaigns need attention and what to change next.
Sep 28, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Spreadsheets, dashboards and ad platforms report different numbers for the same campaign. See why, and how to get one number with its source shown.
Sep 23, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Spreadsheets, dashboards and ad platforms report different numbers for the same campaign. See why, and how to get one number with its source shown.
Sep 23, 2026
Why Your Report Double-Counts Conversions, and the Fix
When Meta, Google and TikTok each claim the same sale, your conversion total looks bigger than your real results. Here's how to fix it.
Sep 10, 2026
Why Your Report Double-Counts Conversions, and the Fix
When Meta, Google and TikTok each claim the same sale, your conversion total looks bigger than your real results. Here's how to fix it.
Sep 10, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps.
Sep 4, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps.
Sep 4, 2026
What are earned impressions?
Earned impressions come from people re-sharing your content. See how they skew CPM and conversion rate, and how to report them apart from paid.
Aug 31, 2026
What are earned impressions?
Earned impressions come from people re-sharing your content. See how they skew CPM and conversion rate, and how to report them apart from paid.
Aug 31, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
A good LTV to CAC ratio is three to one. See why a profitable campaign can still look like it's losing money, and how to measure both halves in one place.
Aug 24, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
A good LTV to CAC ratio is three to one. See why a profitable campaign can still look like it's losing money, and how to measure both halves in one place.
Aug 24, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
CPM is your ad spend divided by impressions, times 1,000. See the formula, a worked example, and how to calculate blended CPM across platforms.
Aug 18, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
CPM is your ad spend divided by impressions, times 1,000. See the formula, a worked example, and how to calculate blended CPM across platforms.
Aug 18, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
An ads MCP can return a ROAS that's technically correct and still misleading in a report. Here's the gap it leaves and what to check first.
Jun 15, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
An ads MCP can return a ROAS that's technically correct and still misleading in a report. Here's the gap it leaves and what to check first.
Jun 15, 2026
The agency-client relationship has a delivery problem. We're fixing it.
The fastest-growing agencies replaced static reports with shared live views. Here's what changed and how to do the same.
Apr 2, 2026
The agency-client relationship has a delivery problem. We're fixing it.
The fastest-growing agencies replaced static reports with shared live views. Here's what changed and how to do the same.
Apr 2, 2026
Case Study: Archrival's data is now a pleasure
Archrival skipped a three-product data stack and joined Facebook, TikTok, CreatorIQ, Monday and Typeform data in Summer, so analysts focus on strategy.
Nov 20, 2025
Case Study: Archrival's data is now a pleasure
Archrival skipped a three-product data stack and joined Facebook, TikTok, CreatorIQ, Monday and Typeform data in Summer, so analysts focus on strategy.
Nov 20, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025
We raised $7M to Make Data a Pleasure
Agencies that own their intelligence layer will win the next decade. We started Summer to make that possible.
Jun 12, 2025