Late last week, as local stations around the country continued to prepare for Election Day, executives at CBS’ owned and operated television stations learned of an unexpected curveball from corporate management. Their election coverage, they learned, would now be sponsored by the sports gambling site DraftKings.
The sponsorship raised immediate eyebrows among some of the executives, Status has learned, and sparked angst and irritation at its sales team that sold the deal. But that’s not all. I’m that some of those executives…
The rest of this story is for paid subscribers only.
Already a subscriber? Sign in.
Scoop-driven reporting and sharp-edged analysis. See why The Wall Street Journal declared Status a “must-read.”