2025 Wrapped for Advertisers is here
It’s our favorite time of year. Time to deep-dive into the Spotify streaming trends that shaped 2025 in your market—and get a head start on your marketing plans for 2026.
Why Spotify?
The numbers don't lie
When ads reach you at the right moment, they don’t interrupt—they engage. That’s why Spotify ads are remembered more frequently and more favorably than other platforms.¹
2X
more ad attention
When people are engaged with their favorite bop or podcast, it translates to engagement with your ad.¹
#1
most home-screened app
Humble brag. But it’s also great for your ads on Spotify.²
713m+ monthly
active users
From RapCaviar to pirate metal, there's something for everyone.³
90%
incremental sales
When adding video and display ads to audio campaigns. Better together.⁴
44%
lower cost per action
When you add Spotify to your omnichannel campaigns, you don’t just reach audiences–you connect with them more efficiently.⁵
Advertise with us
Tell your story through sight and sound
Captivate new audiences with engaging ad formats that help deliver on your business goals.
Video Ads
Spotify does video too! Visual storytelling on Spotify helps you connect with users when they’re looking at their screens to make the most of in-focus moments.
Make your campaigns resonate
Spotify Ads Manager gives you control of your campaigns.
Get news & trends now
Turn up your ads with creative best practices, how-to guides, trend reports, audience insights, and more.
Guides
Create impactful campaigns with Spotify Ads Manager
Trends
Take the 2024 Podcast Trends Tour
Insights
Spotify Performs: Raise the curtain on better ad performance
News
How fandom drives performance on Spotify
Trends
Culture Next 2024: Explore Gen Z Trends
Success stories