Email · The email API for developers who ship the rest of the message too — Bird

4 min read Original article ↗

5 minutes from npm install to first send

Send an email from the language you already use.

SDKs in every major runtime. The first send can go to a sanctioned test address (delivered@messagebird.dev), so you can build against the live API (sends, webhooks, the whole flow) before you verify a domain.

Ten parts of email that
aren't your problem anymore.

Deliverability and operational primitives,
named and audit-able.

  1. 01

    Signed at the edge.

    DKIM, SPF, and DMARC signed for any verified sending domain, with optional BIMI support.

  2. 02

    Proactive blocklist tracking.

    Live monitoring across the major DNSBLs; alerts before the open rate dips.

  3. 03

    Managed dedicated IPs.

    Provisioned per account and warmed automatically over roughly 30 days, organized into pools you control.

  4. 04

    Dynamic suppression list.

    Bounces, complaints, and unsubscribes suppress the recipient automatically and reversibly.

  5. 05

    DNS verification in 60s.

    Add a domain, paste the records, hit verify. Most verifications resolve in under a minute.

  6. 06

    React Email templates.

    Server-rendered in the SDK. Pass a React component as the body; we render the MIME at send time.

  7. 07

    Searchable email log.

    Every message you send is logged with its delivery events and status. Query any email by ID.

  8. 08

    Deliverability metrics, broken down.

    Bounce codes, complaint types, and mailbox-provider and client breakdowns, broken out per domain, ISP, and IP, in the dashboard and via the stats API.

  9. 09

    Inbound parsing.

    HMAC-signed webhooks per recipient address. Parse replies; build threaded apps.

  10. 10

    Batch send up to 100.

    Up to 100 independent messages per call, each with its own recipient and variables. One idempotency key covers the batch.

Explore the Email platform

Each capability in depth. One API, one set of keys.

DeliverabilityAuthentication, IP warmup, suppression, and blocklist monitoring.AnalyticsDelivery and engagement metrics, per domain, ISP, and IP.SendingTransactional and marketing email, templates, and batch sends.TemplatesStored, versioned email templates, personalized per recipient at send.Dedicated IPsManaged dedicated IPs and pools, warmed automatically.Sending domainsDomain verification, DKIM/SPF/DMARC signing, and DMARC monitoring.SuppressionsAutomatic, reversible suppression of bounces, complaints, and unsubscribes.BroadcastsMarketing campaigns: draft, target an audience, schedule, and send.AudiencesYour contacts and the audiences you target from a broadcast.

Running an email marketing program? The same platform powers email marketing: audiences, campaign broadcasts, and engagement reporting, framed for marketers.

Every state change is a webhook.

HMAC-signed payloads, replay-protected, idempotent. The same signed envelope on every Bird channel, so the handler you write for email already parses your SMS and WhatsApp events.

{
  "type": "email.delivered",
  "timestamp": "2026-05-19T15:42:01.221Z",
  "data": {
    "email_id":       "em_2bX91Yk8h",
    "recipient_id":   "er_3nB91x",
    "workspace_id":   "ws_8KQ2",
    "recipient":      "ada@example.com",
    "recipient_role": "to",
    "tags":     [{ "name": "campaign", "value": "spring-2026" }],
    "metadata": { "user_id": "u_2bX91" }
  }
}

Up to 10 attempts with exponential backoff and jitter: immediate, 5s, 30s, 2m, 10m, 30m, 1h, 2h, 4h, 8h. After the last attempt the delivery is permanently failed, and replayable from the dashboard or API.

  • email.acceptedAccepted by the API and preparing to deliver.
  • email.processedBuilt and queued for the receiving server.
  • email.deliveredThe receiving mail server accepted the message.
  • email.openedTracking pixel loaded (if tracking is enabled).
  • email.clickedA tracked link was clicked.
  • email.bouncedPermanent bounce: bounce type and SMTP code in the payload.
  • email.complainedRecipient marked the message as spam.
  • email.unsubscribedClicked a tracked unsubscribe link in the body.
  • email.list_unsubscribedUsed the one-click List-Unsubscribe header.

If you've integrated email, you've integrated SMS.

Same auth model, same idempotency contract, same error envelope, same webhook shape. The difference is what each one does, not how you call it.

Email API FAQ

How fast can I send my first email?

Install the SDK and send to a sandbox address like delivered@messagebird.dev in about five minutes — before you even verify a domain.

What does Bird's Email API include?

Transactional and marketing sending, templates, sending domains with DKIM/SPF/DMARC, dedicated IPs and pools, suppression, inbound, webhooks, and deliverability analytics — all on one API.

How much does it cost?

Start free with 1,000 emails a month, no card. Paid plans begin at $15 for 50K, and the per-message rate drops as you scale.

Can I migrate from SendGrid, SES, Mailgun, or Resend?

Yes. Bird accepts raw HTML or rendered React templates, and there are migration guides for the major providers in the docs.

Do you support dedicated IPs?

Yes — managed dedicated IPs and pools on the Growth plan, warmed automatically over roughly 30 days.

Pricing

From $0.30 per 1,000 emails

Start free: 1,000 emails a month, no card. Paid plans begin at $15 for 50K, and the Growth per-message rate keeps dropping as you scale to 2.5M. No platform fee, no seat fee, no tier features locked behind annual commits.

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