SEO fixes you can apply today

Paste your URL and get a prioritized checklist of high-impact SEO issues in seconds. No bloated reports.

  • 27+ SEO Checks
  • Instant Results
  • 17 Free Tools

Score: 92

SEO It Is - Free SEO audit tool showing website analysis dashboard with score metrics and optimization recommendations

17 Free Tools

Your complete SEO toolkit

Every tool you need to optimize, analyze, and improve your website's SEO. 100% free, no sign-up required.

Complete Analysis

27 comprehensive checks that move the needle

We analyze the on-page factors that actually impact rankings. No fluff, no vanity metrics.

  • Title Tag Analysis

    We check length, keyword placement, and truncation issues. Your title is the #1 on-page factor.

  • Meta Description

    Analyze description length and quality. A compelling meta description increases click-through rates.

  • H1 Structure

    Verify you have exactly one H1 tag with your primary keyword. Essential for content hierarchy.

  • Heading Hierarchy

    Verify proper H1-H6 structure. Logical heading order improves SEO and accessibility.

  • Internal Links

    Count and analyze internal linking. Good internal links help Google discover and rank your pages.

  • External Links

    Analyze outbound links and nofollow usage. External links to authority sites boost credibility.

  • Image Optimization

    Check for missing alt text and outdated formats. Images impact both SEO and page speed.

  • Schema Markup

    Detect JSON-LD structured data. Schema can enable rich snippets in search results.

  • Page Speed Analysis

    Analyze page size and load performance. Fast pages rank higher and provide better user experience.

  • Mobile Responsiveness

    Check viewport configuration and mobile-friendliness. Google prioritizes mobile-optimized sites.

  • SSL/HTTPS Check

    Verify secure connection. HTTPS is required for modern SEO and user trust.

  • Open Graph Tags

    Analyze social media optimization. Complete OG tags improve appearance when shared.

  • Twitter Cards

    Check Twitter/X card meta tags for optimal social sharing appearance on the platform.

  • Canonical URL

    Check canonical tag configuration. Prevents duplicate content issues and clarifies preferred URLs.

  • Robots.txt

    Verify robots.txt configuration. Controls which pages search engines can crawl.

  • Sitemap Detection

    Check for XML sitemap presence. Sitemaps help search engines discover all your pages.

  • URL Structure

    Check URL format and SEO-friendliness. Clean URLs are easier for users and search engines.

  • Content Analysis

    Analyze word count, readability, and content quality. Comprehensive content ranks better.

  • Accessibility Checks

    Basic accessibility analysis including alt text, lang attributes, and ARIA labels.

  • Meta Robots

    Check for noindex/nofollow directives that might block search engines from your content.

  • Hreflang Tags

    Verify international SEO setup. Hreflang helps serve the right language to users.

  • Favicon Detection

    Check for favicon and Apple touch icons. Proper branding across browsers and bookmarks.

  • Lazy Loading

    Analyze image lazy loading implementation. Improves page speed and Core Web Vitals.

  • Doctype Validation

    Verify HTML5 DOCTYPE declaration. Ensures proper browser rendering mode.

  • Character Encoding

    Check UTF-8 encoding declaration. Prevents character display issues across languages.

  • Keywords in URL

    Check if URL contains relevant keywords from title. Keyword-rich URLs aid SEO.

  • Social Image Size

    Verify OG/Twitter image dimensions. Properly sized images look better when shared.

Prioritized by impact

Issues are automatically sorted by severity. Critical problems that hurt your rankings appear first, followed by warnings and optimizations.

Critical— Fix these first

Warning— Improvements needed

Title tag too short (28 chars)

How It Works

SEO Analysis in 4 Steps

From URL to actionable insights in under 30 seconds. Upgrade to AI Suite for AEO, GEO & ChatGPT visibility analysis.

  1. Paste Your URL

    Enter any public URL you want to analyze. No signup needed.

  2. Instant Analysis

    We scan 27+ on-page factors including title, meta, headings, links, schema, and more.

  3. Get Prioritized Results

    Issues are ranked by impact: critical, warning, and good status.

  4. Export & Share

    Download as Markdown/PDF, copy to clipboard, or share directly with your team.

Trusted by SEO Professionals

What our users are saying

Join thousands of marketers, agencies, and founders who trust SEO It Is for their optimization needs.

5.3K+

URLs Analyzed

By 4.5K+ users

24%

Issue Detection

Accuracy rate

4.8/5

User Rating

From 250+ reviews

Ranked in AI responses

"SEO It Is caught issues our $500/month tool missed. The AI Suite's GEO analysis helped us rank in ChatGPT responses within 2 weeks."

SC

Sarah Chen

Head of Growth

at

TechFlow

12 issues fixed

"Finally, an SEO tool that doesn't overwhelm with data. The prioritized checklist format is exactly what busy founders need. Fixed 12 critical issues in one afternoon."

Hours saved weekly

"The bulk scanning feature saved me hours of manual work. I can now audit all our client sites in minutes instead of days."

ER

Emily Rodriguez

SEO Manager

at

Digital First

AI Overview featured

"The AEO optimization recommendations transformed our FAQ pages. We're now appearing in Google's AI Overviews consistently."

DP

David Park

Content Director

at

MediaPulse

Switched from Ahrefs

"We switched from Ahrefs for on-page audits. SEO It Is is faster, cleaner, and the action items are actually actionable."

LW

Lisa Wang

Marketing Lead

at

GrowthEngine

Agency approved

"The white-label reports and competitor analysis in AI Suite are game-changers for our agency. Clients love the insights."

JM

James Miller

Agency Owner

at

RankUp Digital

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Everything you need for SEO success

Bulk URL scanning (10 URLs)

AI Suite

$49/month

AI-powered SEO for the future

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

AI Search Visibility scoring

AI content recommendations

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Why SEO It Is?

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