Used by in-house teams, agencies,
and consultants worldwide
SEO teams are now expected to report on more than rankings
Traditional SEO reporting is no longer enough on its own. Teams are being asked to show what changed, what worked, and whether their site is gaining visibility in both Google and AI-driven discovery. SEOTesting helps you connect the dots between changes made, traffic gained, and results worth scaling.
- Search performance — Find opportunities in CTR, content decay, cannibalization, and page/query performance
- AI traffic visibility — See which pages get clicked from LLMs and infer the conversational prompts behind that visibility
- Reporting that gets buy-in — Turn tests, annotations, and grouped trends into stakeholder-ready reports
Three core product pillars
Find the best opportunities
Use built-in reports to spot where clicks, CTR, and visibility can improve. Identify content decay, cannibalization, underperforming titles and descriptions, and sections of your site that need attention.
Test changes
Run time-based SEO tests, SEO split tests, and LLM tests to measure the real-world impact of updates. Whether you’re improving a single page, rolling out changes across a section, or trying to grow traffic from AI chatbots, SEOTesting helps you prove what worked.
Report impact
Use annotations, changelogs, content groups, and AI-powered summaries to explain what happened and what to do next. Spend less time exporting data and more time deciding what to scale.
Why SEOTesting is different
Built on your real search and analytics data — not vanity AI scores
SEOTesting connects directly to the tools your team already trusts. Use Google Search Console and Google Analytics data to measure impact, compare changes over time, and report performance with confidence.
- No code to install
- Fast setup with Google Search Console
- Clear before/after evidence for stakeholders
Built for in-house SEO teams and agencies
For in-house SEO teams
Show which changes improved performance, track the impact of algorithm updates across content groups, and make it easier to justify SEO and AI-search work internally.
For agencies and consultants
Turn optimizations into client-ready reports, keep a changelog of what changed, and prove results without hours of spreadsheet work.
Super easy to get going
Nothing to install on site
No code to add to pages
2 clicks to integrate SEOTesting with Google Search Console
Why SEO experts recommend SEOTesting.com
“The automation gained from SEOTesting didn’t just save time – it transformed our approach to SEO entirely. It turned weeks of manual work into hours of actionable insights driving measurable, bottom-line results for our clients.”
Josh Willet, Digital Marketing Consultant
“The most significant impact of using SEOTesting has been stakeholder buy-in. We can now use data from tests to demonstrate the impact of SEO changes, enabling us to deliver SEO projects at scale.”
Thomas Chetwyn, BT Group
“Clients are impressed that we are able to quantify and forecast SEO results prior to full-scale implementation. We were immediately able to action recommendations found from the tests with a much greater degree of certainty around results!”
Jack Chambers-Ward, Candour
“Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on.”
Ivan Stamenković, Better Collective