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CTV that proves
its own ROIPerformance TV connects every impression
to a measurable outcome — from the moment
someone sees your ad to the moment they
act on it.CTV that proves
its own ROIPerformance TV connects every impression to a measurable outcome — from the moment someone sees your ad to the moment they act on it.
Where proof meets performance
Where
proof meets performance
Samsung Ads reaches 3 in 4 U.S. TV households and pairs deterministic data with full-funnel measurement—so you can understand your audience, activate with precision, and prove every impression.
Samsung Ads pairs deterministic data with full funnel measurement, so every impression is understood, not assumed. With Samsung TV Plus at the center, you connect with streaming-first audiences in premium, ad-supported moments that drive real outcomes.
Reach more of who matters.
Extend beyond duplicated impressions to incremental, high-value audiences. From the biggest screen to conversion, reach is built to drive real business outcomes.
Data you can stand behind.
Samsung’s first-party data delivers a clear view of reach—enhanced by your data and trusted partners to reduce duplication and support confident decisions.
Performance that holds up.
Tie exposure to outcomes with measurement built for accountability—so teams can validate impact and optimize with confidence.
Our solutions: Built to perform
Our solutions: built to perform
Our portfolio of advertising solutions converts Samsung consumers into your customers, delivering full-funnel performance with measurable impact. Unlock the full power of Samsung’s device ecosystem by combining solutions across creative, context, to drive more consumer action, maximize engagement and deliver performance.
Convert Samsung consumers into your loyal customers and drive measurable impact with our suite of end-to-end solutions. Unlock the full potential of Samsung’s device ecosystem by combining our solutions to inspire action, maximize engagement, and drive next-level performance.
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Samsung TV Plus: Where your customers are watching TV
Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices.
As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand.
Samsung TV Plus: Where your customers are watching TV
Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices.
As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand.
Customer stories
Customer stories
Samsung Ads helped Crumbl connect with high-intent viewers at the moment that mattered most. By reaching unduplicated audiences on Samsung TV Plus, Jersey Mike’s turned streaming exposure into real-world results. Samsung Ads helped Mercedes-Benz EQS find the premium audiences linear TV couldn’t reach — and prove the impact. Samsung Ads helped Paramount+ reach cord-cutters and streaming-first viewers already primed for premium content. Samsung Ads connected Marriott with high-income, travel-intent households on the screen they trust most.How Crumbl reached a hungry audience at scale
Jersey Mike’s drives in-store visits through connected TV
Mercedes-Benz reaches high-income households where it counts
Paramount+ drives tune-in with Samsung’s streaming audience
Marriott Bonvoy reaches luxury travelers at home
Resources for better reach
Resources for better reach
Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works.
Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works. 
Is your CTV media plan actually working?
Your biggest performance problem is the audience you’re not reaching
Stop letting duplication drain your CTV budget
Is your CTV media plan actually working?
Your biggest performance problem is the audience you’re not reaching
Stop letting duplication drain your CTV budget
Our blog: Your one-stop shop
Our blog: Your one-stop shop
Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era.
Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era.
The $141 billion wake-up call: Why ad duplication isn’t inevitable
Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.
The $141 billion wake-up call: Why ad duplication isn’t inevitable
Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.
TV’s Future Is Lower Funnel
CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.
TV’s Future Is Lower Funnel
CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.
Let's get started
Let's get started
Help us match you to the right Samsung Ads expert
Help us match you to the right Samsung Ads expert