With an AI agent for sales prospecting, your sellers start every day with a prioritized list of accounts. The agent researches existing and new accounts and people for compelling events, enriches your buyer circle, and writes relevant messaging. So reps spend their day talking to prospects, not finding them.
How Prospecting Agent works.
Stop manual research. Fill your pipeline with high-value prospects.
Real-time, Prioritized Prospect Lists
Surface the best accounts and contacts to engage every day. Get ranked recommendations based on intent, activity, and fit so reps can act fast. Keep every rep focused on the deals that matter most.
Net New Account and Contact Discovery
Unlock entirely new pipeline with contacts and accounts surfaced from Salesforce and external data sources. Give reps the context they need to connect and win faster.
Quick and Intuitive Setup
Use natural language to define your ideal customer with required criteria and nice-to-haves. Preview your results, then activate your agent in minutes. See results that same week.
Prospecting Wherever Teams Work
Take action instantly, right where work happens. Get prioritized lists and intent signals delivered directly in Slack so teams can follow up fast and keep deals moving.
Perk is now building 60% of our North America SDR-generated pipeline through our prospecting agent. Our reps reclaimed hours of their day to focus on personalization and outreach. We aren’t just seeing more meetings, we’re seeing better meetings
Kaitlyn Hrynewich
Chief of Staff, North America, Perk
See our new prospecting agent in action.
Join our webinar for an exclusive look at the latest Sales Cloud release to see how autonomous agents research accounts, enrich prospect lists, and prioritize the right prospects every time.
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AI Prospecting Agent FAQs
The Prospecting Agent is an AI-powered tool that automates research to build a prioritized list of the best accounts and contacts within Salesforce. It researches across all connected data sources — CRM history, call recordings, past emails, and third-party data sources. Then, it applies intelligent reasoning to rank who to target and why, so you can focus on the right prospects.
Sales prospecting agents dig through massive amounts of data - like websites, third party data vendors, and CRM - to identify individuals with characteristics and behaviors that match your ideal customer profile. These include things like job title and company movement, industry, partnerships, and areas of expertise.Instead of sellers searching for these things manually (which can be incredibly time-consuming), prospecting agents conduct the research for you, delivering a list of prospects with a high likelihood of engagement.
Yes, though technical integration work is often required. While some prospecting agents are very difficult to set up in your CRM, the Agentforce AI sales prospecting agent is built into the Sales Cloud CRM.