400+ Latam Startups Insights on AI Adoption
The data in this report is based on 400+ voluntary survey responses collected in 2025 and analyzed by SaaSholic. Insights presented are meant for informational purposes and should not be considered as financial or investment advice
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Key Insights
"87% of surveyed startups in Latam are integrating AI into their products or operations."
"AI became a requirement for funding in Latam, but it doesnt drive larger valuations."
"AI-driven startups are growing faster, with leaders reporting triple digit growth."
60%+ of the startups founded since 2023 have AI-powered business models
The New Breed of Latam Startups is Increasingly AI-Native
Key insights
The growth of Latam startups remains impressive, even during a challenging market environment.
AI startups are outperforming non-AI peers across all revenue bands, showing stronger median and top-quartile growth.
Top-quartile AI Leaders are sustaining triple-digit growth rates even after surpassing $5M in revenue, effectively extending the typical startup growth curve.
60%+ of the startups founded since 2023 have AI-powered business models
The New Breed of Latam Startups is Increasingly AI-Native
Key insights
AI adoption across U.S. startups is nearing 90%, whether in their products or operations (IBM, 2024). Latin America is rapidly approaching this level and catching up fast.
About SaaSholic Research
One of our missions is to close the data gap in Latin America's startup ecosystem through high-quality, actionable research. We have dedicated research resources focused on producing insights that help founders, investors, and ecosystem leaders make better decisions.Over the years, we have published several data rich reports about the region, reaching over 10,000 readers. The Latam AI Startup Benchmarks 2025 continues our commitment to delivering high-quality data and fostering the growth of the innovation ecosystem in Latin America.Beyond our annual research reports, we invite you to follow our Substack, where we share our annual letters, market analysis, and insights on the trends shaping the future of startups and technology in Latam.
Vinicius Calasso
SaaSholic Research