Kara Swisher and Scott Galloway are coming to Minneapolis! Catch the first ever Resist and Unsubscribe LIVE event, March 8 at 7p Pantages Theater. Tickets proceeds will benefit the Immigrant Law Center of Minnesota.

why Resist And Unsubscribe

Americans are feeling powerless to thwart the Trump administration’s assault on our nation’s values. Praised by tech CEOs, surrounded by sycophants, and enriched by his return to the White House, the president’s actions march on unchecked. Americans, however, have a powerful weapon that has been hiding in plain sight.

First, we must recognize that the president is unfazed by citizen outrage, the courts, or the media. He responds to one thing: the market. The most potent weapon to resist the administration is a targeted, month-long national economic strike — a coordinated campaign that attacks tech companies and firms enabling ICE  — to inflict maximum damage with minimal impact on consumers. In sum, the shortest path to change without hurting consumers is an economic strike targeted at the companies driving the markets and enabling our president.

– Scott Galloway

how To Resist

ground Zero

These are the subscription-driven consumer tech companies we have identified as having outsized influence over the national economy and our president.

Amazon

Apple

Meta

  • Hey, we'd boycott Instagram too if we could, but we need it to get this message to you. Share this message widely on Instagram, encourage your friends to repost, get everyone on board. But while you're on the platform, do not click any ads and do not shop any brands that you see from links on the platform.

Google

Microsoft

Paramount+

Uber

OpenAI

X

Blast Zone

These are the consumer-facing companies that we have identified as active enablers of ICE.

AT&T

Awarded $90M to provide ICE with IT and network projects

  • Cancel wireless services

  • Switch to alternative carriers

  • Avoid upgrading devices through AT&T

Comcast

The company holds an ICE award to provide the agency with broadcast cable at five “regional war rooms”

  • Cancel cable / internet subscription

  • Avoid Xfinity services

Charter Communications

Provides cable and internet services for ICE’s Homeland Security Investigations Field Office in Beaumont, Texas

  • Cancel Spectrum internet / cable

Dell

Company’s government contracting arm was awarded $18 million in April 2025 

  • Avoid purchasing Dell computers

  • Cancel existing service contracts

Fed Ex

Mail carrier provides delivery services for ICE through March 2027 in a contract valued at $2.3 million

  • Cancel FedEx accounts

Home Depot and Lowes

Using AI powered license plate readers in their parking lots and feeding this data into law enforcement surveillance systems accessible to ICE

  • Stop shopping at both locations

Marriott

ICE uses Marriott chain to detain immigrants

  • Book with alternative hotel chains

  • Cancel Bonvoy membership

UPS

Small package delivery contract with ICE

  • Use alternative shipping services (USPS, local couriers)

  • Check out Scott Galloway's Instagram story

  • Use the "Add Yours" sticker to share how you've resisted

  • Add hashtags (#resistandunsubscribe, #resistICE)

  • Tag @profgalloway to give Scott permission to share

  • Challenge your friends and spread the word

  • Unsubscribed from Amazon Prime

  • Unsubscribed from Uber

  • Rejected ad sponsorship from Apple for February

  • Unsubscribed from Apple TV+

  • Unsubscribed from Amazon One

  • Cancelled corporate ChatGPT account

We base our assumptions on our page views, applying a 5% conversion rate, with each converted visitor canceling an average of 2 subscriptions, resulting in $30 in monthly revenue lost per converted visitor ($15 per cancellation). We then annualize that impact and apply a standard industry revenue multiple of 10× to estimate the implied market cap effect of our campaign.