PyMC-Marketing — Open Source Marketing Analytics Solution

📞 Schedule a Free Strategy Consultation#

Maximize your marketing ROI with a free 30-minute strategy session with our PyMC-Marketing experts or send us a message. Learn how Bayesian Marketing Mix Modeling and Customer Lifetime Value analytics can boost your organization by making smarter, data-driven decisions.

For businesses looking to integrate PyMC-Marketing into their operational framework, PyMC Labs offers expert consulting and training. Our team is proficient in state-of-the-art Bayesian modeling techniques, with a focus on Marketing Mix Models (MMMs) and Customer Lifetime Value (CLV).

We provide the following professional services:

• Custom Models: Bespoke Bayesian models tailored to your business requirements and data structure.

• Training & Coaching: Comprehensive training programs to master PyMC-Marketing and Bayesian marketing analytics.

• Implementation Support: End-to-end integration into your existing data infrastructure and workflows.

• Strategic Advisory: Expert guidance on marketing measurement strategy and data-driven decision frameworks.

• SaaS Solutions: State-of-the-art software solutions to streamline your data-driven marketing initiatives.

Quick links#

Bayesian Marketing Mix Modeling (MMM) in PyMC#

Leverage our Bayesian MMM API to tailor your marketing strategies effectively. Leveraging on top of the research article Jin, Yuxue, et al. “Bayesian methods for media mix modeling with carryover and shape effects.” (2017), and extending it by integrating the expertise from core PyMC developers, our API provides:

Unlock Customer Lifetime Value (CLV) with PyMC#

Understand and optimize your customer’s value with our CLV models. Our API supports various types of CLV models, catering to both contractual and non-contractual settings, as well as continuous and discrete transaction modes:

• CLV Quickstart

• BG/NBD model

• Pareto/NBD model

• Gamma-Gamma model

• Shifted Beta-Geo model

• Modified BG/NBD model

Each of these models is tailored to different types of data and business scenarios:

Customer Choice Analysis#

Analyze the impact of new product launches and understand customer choice behavior with our Multivariate Interrupted Time Series (MVITS) models. Our API supports analysis in both saturated and unsaturated markets to help you:

See our example notebooks for saturated markets and unsaturated markets to learn more about customer choice modeling with PyMC-Marketing.

Resources