3
Decrease engagement with harmful content
Understand
:
Show reliable information
Proactive
Reduce Toxicity
4
Increase objective knowledge
Build civic competence
Safeguard Truth
Increase participation in online groups
Connect
Cultivate Belonging
Retain Users
2
To increase contributor retention on community-based platforms
Reactive
5
Reduce the spread of misinformation
Interactive
Increase agency
Welcome
Ensure user safety
Foster open-minded dialogue
Promote thoughtful conversation
Improve Content
Improve user content quality
Promote healthier interactions
Reduce smartphone distraction and improve well-being
8
Improve discourse
Reduce misinformation
Reducing toxic division
Build bridges between groups
Curb Polarization
De-escalate tense threads and reduce toxicity
Reduce moderation burden and exposure to toxic ban appeals
Prevent rule-breaking posts
Reduce time spent on distracting apps
Improve conversations on divisive topics
Reduce re-posting of fake news
Create more spaces for civil discussions
Reduce intergroup animosity
Encourage the humanization of others
1
Reduce rule-breaking and recidivism
Reduce inter-party animosity
6
Increase civility
Decrease partisan behavior
Reduce repeated rule-breaking
Improve the quality of users’ comments
Increase adherence to platform rules.
Invite Participation
7
Add context and make users consider what they’re sharing
Open up the discussion to more people
Cut down unnecessary tension and confusion
Reduce likelihood of sharing triggering content
Reduce the spread of misleading content
Slow users down so their followup comments are more thoughtful
Raise critical awareness towards specific misinformation narratives
Humanize users in one anothers' eyes
Build resilience towards misinformation
Evoke self-consciousness for post conscientiousness
Depolarize divisive conversations
Give users a chance to reconsider their words before they go public
Create middle ground between promoting content and banning it
Cut down on the spread of misinformation
Reduce online harassment
Reduce toxicity of comments
Increase retention and make prosociality contagious
Reassure community newcomers; make them resilient to trolling
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