Report
Young farmers, social media, and the digital transformation of agriculture
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This summary report offers an overview of social agriculture: a set of practices that support agricultural livelihoods—including information exchange, support mechanisms, and markets—that are based on the use of social media platforms in countries with a high proportion of their workforce in agriculture.
The overview takes the form of ten key takeaways from extensive and multi-method research in Kenya, carried out over nine months in 2021 and 2022. It includes clear recommendations for policymakers and technology companies to improve conditions for youth practicing social agriculture and is intended to spark further interest in (and collaborations among) those interested in youth employment and the digital transformation of agriculture.