RCS

2 min read Original article ↗

With RCS for Business, brands go beyond text. Deliver interactive images, carousels, and one-tap actions. Now backed by Google, Apple, and global operators.

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RCS (Rich Communication Services) is the next generation of SMS, built for a world that expects more than plain text. It combines the trusted reach of mobile operators with the interactivity of apps, giving brands more control over how they engage customers. 

With Apple’s official support for RCS, your brand can now connect with almost every mobile user worldwide.

Customers do not need to download or install anything. Messages arrive instantly over WiFi or mobile data.

Add images, videos, buttons, and carousels to create engaging customer journeys inside a single message.

Verified sender IDs and operator-backed delivery ensure messages are trusted and consistent. 

Messages land directly in the native SMS inbox on Android 5.0+ and iOS 18.1+. 

Personalized retail promotion: “Hi Ann, enjoy your exclusive 20% off,” with a customer at home holding a yellow

Turn a simple text message into an app-like experience without needing to build one. Rich, interactive features drive higher click-through and conversion rates. 

Chatbot interface offering personalized fitness tips in response to a user’s request for workout advice.

Build trust and engagement with verified sender IDs, logos, and rich media like carousels, buttons, images, and videos. 

Omnichannel messaging selector highlighting RCS among SMS, WhatsApp, Viber, and Email options.

Combine RCS, SMS, and chat apps with smart fallback to reach customers anywhere and guarantee message delivery.

RCS messaging analytics dashboard showing sent and received message performance over December, with traffic, delivery rate, active users, and seen rate statistics.

Track performance in real-time, segment audiences, and optimize campaigns effortlessly. 

App screen for two‑factor verification: “Enter the code sent to your phone ending in 20,” with six input boxes displaying 8 5 4 4 8 9.

Verified sender IDs and encryption in transit, backed by mobile operators, ensure secure and trusted communication. 

Programming language icons (Node.js, Go, Ruby, PHP, Python, Java) beside a JavaScript code sample configuring WhatsApp channel integration.

Connect to your CRM, automation, and analytics tools in minutes, not months.

Automation flow shows a real-time event (“App launch not happened”) triggering a re‑engagement push notification.

GDPR and industry-specific rules covered, so you can focus on growth.

Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.

RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes. 

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