Instant Videos Could Represent the Next Leap in A.I. Technology

Ian Sansavera, a software architect at a New York start-up called Runway AI, typed a short description of what he wanted to see in a video. “A tranquil river in the forest,” he wrote.

Less than two minutes later, an experimental internet service generated a short video of a tranquil river in a forest. The river’s running water glistened in the sun as it cut between trees and ferns, turned a corner and splashed gently over rocks.

Runway, which plans to open its service to a small group of testers this week, is one of several companies building artificial intelligence technology that will soon let people generate videos simply by typing several words into a box on a computer screen.

They represent the next stage in an industry race — one that includes giants like Microsoft and Google as well as much smaller start-ups — to create new kinds of artificial intelligence systems that some believe could be the next big thing in technology, as important as web browsers or the iPhone.

The new video-generation systems could speed the work of moviemakers and other digital artists, while becoming a new and quick way to create hard-to-detect online misinformation, making it even harder to tell what’s real on the internet.

The systems are examples of what is known as generative A.I., which can instantly create text, images and sounds. Another example is ChatGPT, the online chatbot made by a San Francisco start-up, OpenAI, that stunned the tech industry with its abilities late last year.