// pre-release shopper testing, on demand
Find the friction before your users do.
Test your store with representative shoppers before every release. Catch the friction that's quietly costing you up to 30% of your conversions.
noemica identified our key customer segments, outperformed Shopify’s SimGym and revealed new conversion angles I hadn’t previously thought of.
Greg Barbosa
Director of Innovation and Systems, Avulux
I was amazed how accurately it was able to model customers from limited information.
Tom Meade
Founder, Roomdoctor
I came in skeptical, set up a study in minutes to test my agency’s site, and what the participants surfaced aligned with what I expected one would have found with real research.
Marie Pederson
UX researcher, Silver Scribe Research
How noemica works
Three steps from your store URL to what shoppers really think.
Step 01·Designing the study
Tell us who shops with you.
Paste your store URL and describe the customers you want tested. A designer drafts the shoppers with you — who they are, what they came to buy, where they tend to bail — until the cohort matches the ones you actually see.
Step 02·Running the study
We send them through your site.
Each shopper opens your store in their own browser and tries to do the thing — find the product, get to checkout, sign up. They get stuck where your real customers get stuck, and they tell us why on the way out.
Step 03·Study analysis
Read what made them stay or leave.
A plain-English headline, the moments shoppers hesitated or dropped, and every voice behind them. Follow up with any shopper to understand why they purchased or why they didn’t. Every study stays in your library for next time.
Watch a study
Click in. Read every session. Chat with the shoppers.
See a working example · Apr 23
5 people tried noemica. 3 got stuck.
Real participants. Real verdicts. Click in, read every session, and chat with the shoppers about what broke.
Open the study →
Evidence
Studies we’ve published, in the open.
Real sites. Real participants. The findings, the verdicts, and what changed because of them.
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How soon you find out
Tonight·before it costs you something
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What it costs to find out
$0 to try·in money, time, or goodwill
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Honest, unflattering feedback
Yes, candidly·no feelings to spare, no acquiescence bias
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Catches silent drop-offs
Yes·the ones who leave without saying why
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Can ask “why did you leave?”
Yes, anytime·follow-up Q&A, at any point
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Runs on staging or localhost
Yes·before a single real user sees it