- CAREER FEATURE
Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming.
Alongside the commercial aspects of setting up a company, such as filing patents, attracting investors and recruiting staff, science entrepreneurs face a more creative challenge: what to call their business.
doi: https://doi.org/10.1038/d41586-025-02894-z
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