Blog - Nami ML - NFHN Reader

March 18, 2026

What is Subscription Orchestration

Subscription orchestration is the practice of designing, testing, and optimizing subscriber journeys across channels and surfaces. Learn what it is, why it matters, and how it changes subscription growth.

February 10, 2026

The Great Post-Click Black Hole: What Happens After Users Click Your Ad

Most teams optimize ads for clicks, not experience. Learn why post-click visibility breaks funnels and how to measure what happens after the click.

January 15, 2026

Paywall Fatigue Is the Next Growth Ceiling for Subscription Apps in 2026

Repeated paywall exposure can reduce conversion and increase churn. Learn how paywall fatigue impacts subscription growth in 2026 and how teams can optimize against it.

January 5, 2026

Nami Year In Review: 2025

A look back at Nami’s 2025 product updates, including Flow Builder, Landing Flows, Analytics, and new tools for subscription growth across the funnel.

December 17, 2025

Deep Linking from the App Store: Send Users to the Right In-App Experience

Learn how deep linking from App Store and Google Play preserves user intent after install, connecting ads, store listings, and onboarding.

December 11, 2025

The Unmet Potential of Custom App Store Listings: How Targeted Store Pages Lift Conversion

Learn how custom App Store and Google Play listings improve conversion by aligning ads, landing pages, and onboarding. Strategies, use cases, and real examples.

November 20, 2025

Operational Efficiency = Enterprise Subscription Growth

Subscription growth stalls when operations slow teams down. See how efficient systems increase experiment velocity, and deliver consistent customer experiences.

November 11, 2025

Stop Presenting a Paywall: Bridging Marketing and Product for Subscription Growth

Most funnels drop users straight from ad to paywall. Learn how bridging marketing and product nurtures users, builds intent, and drives subscription growth.

October 24, 2025

Interactive CTV Ads: The Next Frontier for Subscription App Growth

Interactive CTV ads with and without QR codes bridge awareness and conversion for subscription apps. Learn how TV campaigns at the top of the funnel connect to onboarding flows and paywalls for a seamless subscriber journey.

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March 18, 2026

What is Subscription Orchestration

February 10, 2026

The Great Post-Click Black Hole: What Happens After Users Click Your Ad

Most teams optimize ads for clicks, not experience. Learn why post-click visibility breaks funnels and how to measure what happens after the click.

January 15, 2026

Paywall Fatigue Is the Next Growth Ceiling for Subscription Apps in 2026

Repeated paywall exposure can reduce conversion and increase churn. Learn how paywall fatigue impacts subscription growth in 2026 and how teams can optimize against it.

December 17, 2025

Deep Linking from the App Store: Send Users to the Right In-App Experience

Learn how deep linking from App Store and Google Play preserves user intent after install, connecting ads, store listings, and onboarding.

December 11, 2025

The Unmet Potential of Custom App Store Listings: How Targeted Store Pages Lift Conversion

Learn how custom App Store and Google Play listings improve conversion by aligning ads, landing pages, and onboarding. Strategies, use cases, and real examples.

November 20, 2025

Operational Efficiency = Enterprise Subscription Growth

Subscription growth stalls when operations slow teams down. See how efficient systems increase experiment velocity, and deliver consistent customer experiences.

November 11, 2025

Stop Presenting a Paywall: Bridging Marketing and Product for Subscription Growth

Most funnels drop users straight from ad to paywall. Learn how bridging marketing and product nurtures users, builds intent, and drives subscription growth.

May 1, 2025

The Growth Mindset of High-Performing Revenue Teams

Learn how top-performing revenue teams align around growth, iterate fast, and hit aggressive targets. It starts with mindset — and the right operating model.

April 7, 2025

Preparing Mobile Apps for the European Accessibility Act: What You Need to Know

Learn how to get your mobile app ready for the European Accessibility Act (EAA) by 2025. Ensure your mobie app user experience meet accessibility standards

March 28, 2025

How Personalizing Your Paywall Can Increase Conversions by 17%

Boost your app's paywall conversion rates by up to 17% with a simple personalization trick—using your users' first names. Learn why it works and how to implement it easily.

November 27, 2024

Mastering A/B Price Testing: The Complete Guide for Mobile Apps

Discover the power of A/B price testing for mobile apps, and how it can help optimize your pricing strategy and increase in-app revenue.

November 25, 2024

Cross-Platform App Development: The Key to Building Scalable and Cost-Effective Apps

Understand the benefits of cross-platform app development, including scalability, reduced costs, and streamlined development processes for businesses.

November 21, 2024

What Every App Developer Should Know About Design

Learn the three fundamental design traits that make great apps great.

November 18, 2024

5 Things High Performing Subscription Apps Have In Common

Not all subscriptions apps are equal. Learn the common traits that the highest performing ones have in common.

November 16, 2024

Streamlined Success: Best Practices for Subscription Commerce on Connected TV Apps

Explore the crucial strategies for optimizing subscription-based revenue on Connected TV apps. Learn 5 essential best practices to drive more conversions.

November 12, 2024

App Growth Hacking for the Holidays

App growth hacking for the holidays. 10 easy techniques to take your app to new heights during the critical holiday season.

November 8, 2024

The Power of Micro-Interactions in Subscription UX: Small Touches, Big Impact

Boost your subscription business with the power of micro-interactions. Learn how to improve user experience, increase conversions, and reduce churn through thoughtful design.

November 8, 2024

Your Subscription App Launch Checklist Should Contain These Essential Items

Make sure your subscription app launch checklist contains these five items. Ship with the right foundation to operationalize, grow and optimize.

November 8, 2024

Designing a Mobile SDK

Learn best practices from our experience building a mobile SDK, including how to prioritize the end user customer experience.

November 7, 2024

Building High-Converting Web2App Funnels

Discover how to build high-converting web2app funnels that effectively guide potential customers from your website to your app. Learn the secrets to maximizing conversions, creating a seamless user experience, and driving long-term growth for your subscription business.

November 7, 2024

Paywall Performance: Key Metrics to Drive Revenue and Growth

Discover the key metrics that drive paywall success. Learn how to measure and optimize your paywall performance to boost revenue, increase subscriber growth, and enhance reader engagement.

November 7, 2024

Crack the Code to Cross-Platform Paywalls: Your Ultimate Guide

Struggling to create paywalls that convert across mobile, web, and TV? Our free ebook reveals the secrets to building device-specific paywall strategies. Learn how to optimize for each platform, measure performance, and boost your app's revenue. Download now!

November 7, 2024

Why Using Native UI Elements for Paywall Screens in Mobile Apps is Essential

Learn why using native UI elements for paywall screens in mobile apps is crucial for maximizing revenue and user satisfaction.

November 7, 2024

Why You Should Use a No-Code Paywall Builder

Thinking of building custom paywalls in-house? Top reasons why you should use a no-code paywall builder for your subscription app business instead.

November 7, 2024

5 Paywall Best Practices for Mobile Apps - A Quick Guide

Discover 5 essential paywall best practices to boost your mobile app revenue. Learn about price display, trial lengths, and more

November 6, 2024

Driving Customer Retention and Revenue with Cohort Analysis

Boost your subscription business with cohort analysis. Learn how to identify high-growth cohorts, address low-performing segments, and optimize customer lifetime value.

November 6, 2024

Fitting Paywalls to User Context – A Guide to Driving Conversions

Discover how to personalize your app paywalls to user context, device, and journey stage. Unlock tactics of paywall A/B testing to craft frictionless experiences that drive conversions.

November 6, 2024

Design Best Practices for Paywalls

For paywalls to be effective, design matters. Learn the key paywall best practices (and paywall mistakes to avoid!) to make sure you're converting.

November 5, 2024

Maximizing Revenue and User Engagement: Insights from Paywall AB Testing for Mobile Apps

Discover the best paywall AB testing strategies for mobile apps to maximize revenue. Discover the best pricing, subscription model, and paywall designs.

November 5, 2024

Creating Smart Paywalls with Nami

In most mobile apps selling subscriptions, paywall screens are often hardcoded into the app. This requires significant developer time for testing, implementation, and on-going maintenance. Nami shifts the management of your app’s paywall to the cloud.

November 4, 2024

Subscription App Analytics Definitive Guide: 19 Metrics to Track

Track these 19 metrics to accelerate growth of your mobile app revenue, with this definitive guide to subscription app analytics.

November 4, 2024

Data Privacy Isn’t Just for Large Enterprises

Customers, regulators, and investors are wanting early-stage companies to better handle our data while larger companies do not seem to be feeling the pressure.

November 3, 2024

Top Reasons Users Cancel Your Subscription

Uncover the top reasons why users ditch subscriptions, what you can do to improve your subscription service, and how to boost retention.

November 3, 2024

50 Mobile App Growth Hacking Tactics You Can Try Today

Discover how you can increase mobile app subscriptions with 50 growth hacks – experiment across different stages of the user journey with paywall AB testing, best practices for user acquisition and using in-app features to drive subscription growth.

November 3, 2024

Beyond the wall – how to craft app paywalls that convert users and drive revenue

Craft compelling paywalls that convert users and drive sustainable revenue for your app. Learn A/B testing, personalization, & more for app growth.

November 3, 2024

Paywall AB Testing for Optimizing In-App Revenue

Paywall AB testing is an essential strategy for any app publisher wanting to optimize revenue. Learn how to conduct successful paywall tests.

November 3, 2024

20 Types of Mobile App Paywalls for Better Conversion Rates

Explore 20 types of paywalls for mobile apps to increase conversions and grow revenue. Discover the best paywall design patterns to implement and improve user experience.

November 2, 2024

Paywall Placement Optimization: Strategies for Maximizing Revenue and Engagement

Boost engagement and maximize revenue with proven paywall placement strategies designed to drive subscriptions without sacrificing audience growth.

November 2, 2024

How to Design a Paywall for Mobile Apps: A Pro Guide

Learn how to design an effective paywall for your mobile app with this pro guide. Discover key strategies , effective tools and professional tips to boost conversions, enhance user experience, and maximize revenue.

November 2, 2024

How to Promote In-App Purchases on iOS: A Step-by-Step Guide

Boost app revenue with our expert guide! Learn how to implement promotional in-app purchases effectively and discover 5 pro tips to maximize success.

November 1, 2024

How to Change the App Name in App Store Connect: A Step-by-Step Guide

Learn how to change your app name in App Store Connect with this step-by-step guide. Ensure your app reflects its latest updates and branding.

October 22, 2024

How Customer Support Fuels Growth and Retention in Subscription Businesses

Learn why customer support is the backbone of subscription-based businesses, and discover actionable strategies to improve retention and create a better user experience

February 23, 2023

5 Paywall Placement Best Practices

Five tips for mobile app paywall placement best practices. Learn from top apps where to place a paywall in your app to optimize conversion.

February 24, 2022

3 Reasons to Grow Reader Revenue with Mobile Apps

Reader revenue is crucial to building a sustainable content business. See why apps should be a key part of any reader revenue strategy.

August 18, 2021

Use Apple iOS Offer Codes to Acquire, Retain & Winback

Use Apple iOS Offer Codes to acquire new subscribers, retain existing subscribers or winback former subscribers.

May 27, 2020

What Every App Developer Should Know About App Store Optimization

App Store Optimization (ASO) is a key strategy app developers should embrace and master to help increase discoverability of their app to drive more organic installs.

May 14, 2020

When Marketing Subscriptions & IAPs, Speed is King

App subscriptions are ready for marketing agility. App publishers need to transition their subscription and in-app purchase paywalls to CMS-based solutions for more marketing agility to experience and grow.