The iPhone 14 and iPhone 14 Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo.
In his latest post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max have seen "neutral" and "good" pre-order results compared to the iPhone 13 Pro and iPhone 13 Pro Max. Delivery wait times of more than four weeks may indicate good demand for the new high-end devices. It is apparently "unclear" whether Apple will increase shipment forecasts of its Pro models, but there is a "growing" chance that it will cut orders of the iPhone 14 and iPhone 14 Plus, which currently account for around 45 percent of the entire lineup's shipments.
The iPhone 14 and iPhone 14 Plus are expected to be in stock in retail stores on their launch dates, "reflecting lackluster demand." As it stands, Kuo says that the pre-order results for the iPhone 14 and iPhone 14 Plus are worse than those of the third-generation iPhone SE and the iPhone 13 mini. He noted that Apple cut orders of both the third-generation iPhone SE and the iPhone 13 mini in the first half of 2022 due to low demand.
If demand for the two standard models do not improve, Apple may cut iPhone 14 and iPhone 14 Plus orders as soon as November. Suppliers who are not major beneficiaries of Apple's iPhone 14 Pro models will likely see the start of declining revenue in September and October as a result.
For iPhone 14 Plus, in particular, the "pre-order result is significantly lower than expected." As a model that effectively replaces the "mini" form factor in the latest iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that "Apple's product segmentation strategy for standard models fails this year."
All four of the iPhone 14 models were announced by Apple last week and have been available to pre-order since September 9. The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are set to launch on Friday, September 16, and the iPhone 14 Plus will launch on Friday, October 7.
Popular Stories
Monday December 15, 2025 3:05 pm PST by Juli Clover
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code.
In some cases, it's obvious what the feature flags are referring to, while some are more...
Monday December 15, 2025 2:05 pm PST by Juli Clover
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak.
As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Tuesday December 16, 2025 8:44 am PST by Joe Rossignol
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Monday December 15, 2025 4:23 pm PST by Juli Clover
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas.
We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features.
Transfer to Android
Apple is making it simpler...
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station.
According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
Friday December 12, 2025 10:56 am PST by Joe Rossignol
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28.
The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Tuesday December 16, 2025 11:06 am PST by Joe Rossignol
We have been covering iPhone 18 Pro, iPhone 17e, and iPhone Fold details from The Information's report about future iPhone models, and next up is the iPhone Air 2.
The report says that Apple aims to make the iPhone Air 2 more attractive in two ways.
First, Apple is apparently considering adding a second rear camera to the device, which would resolve a key limitation. The current iPhone...
Wednesday December 17, 2025 3:50 pm PST by Juli Clover
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists.
Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes.
ChatGPT can be used to...
Monday December 15, 2025 7:41 am PST by Joe Rossignol
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...