I failed a lot, then went from $0 to $61k MRR in 30 months and sold. Now I'm building a small portfolio of products under Wildfront and writing about what I learn.
Timeline
2007 First SaaS attempt.Learned what "product-market fit" actually means by not having it.
2010 Joined a startup incubator.Shipped a few products. Met the people who shaped the next decade.
2013 — 16 A run of small bets.Side projects, apps, micro-SaaS. Most failed. A few taught a lot.
2017 Launched The SaaS Bootstrapper.Newsletter and podcast for bootstrapped founders.
2018 Started Castanet.A LinkedIn outreach tool. The one that finally worked.
2020 Co-founded Aware.A LinkedIn tool, built with Alex Boyd.
2021 $0 → $61k MRR in 30 months. Sold it.Solo founder. Life-changing exit to a portfolio acquirer.
2022 — 24 Lived abroad with family.Wife and two kids. 13 countries. Two years. Back in Portland in 2024.
2024 Co-founded Wildfront.A holding company for focused, profitable SaaS — owned long-term.
2025 Sold Aware. Acquired ViewExport.Added to the portfolio.
Now Operating the portfolio.Wildfront community and masterminds, ViewExport, and Demandbird.
Projects
A portfolio of focused, profitable software businesses — built slowly, owned long-term.
Holding co · wildfront.coDemand generation for B2B SaaS.
SaaS · demandbird.comWildfront Newsletter
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What I'm learning from buying, building, and operating SaaS companies.
Newsletter · frontier.wildfront.coA private community for bootstrap founders building serious businesses.
Community · invite onlyRevenue analytics, attribution, churn prevention, support, and feedback in one place.
SaaS · saaspulse.ioSlack exports for eDiscovery, audits, and internal investigations.
SaaS · viewexport.comTurn raw data into clean, on-brand charts your audience wants to share.
SaaS · brandedcharts.com