Latest Posts
by Marq Team September 22, 2026
by Marq Team September 20, 2026
by Marq Team September 15, 2026
by Marq Team March 27, 2026
10 healthcare marketing ideas and strategies
Medical marketing can be challenging in an online environment of huge healthcare conglomerates, but there are some healthcare marketing strategies…
Branding Editor's Picks 8 min
by Marq Team April 24, 2026
Guide to healthcare branding
As patients become more knowledgeable about their own health thanks to the internet and modern medicine, they’re also becoming more…
Branding Editor's Picks 8 min
All Posts
by Ariana Killpack September 26, 2026
Patient acquisition: 6 strategies and supporting solutions that work
Patient acquisition is the work of helping prospective patients discover your organization, find the right provider, and complete a first…
Brand Management,Brand Strategy 19 min
by Marq Team September 22, 2026
Global branding strategy: A guide for marketing and brand leaders
Marketing leaders taking a brand across borders often encounter a familiar tension. Headquarters wants the brand to remain recognizable everywhere,…
Brand Effectiveness,Brand Management 16 min
by Marq Team September 20, 2026
Franchise marketing strategy: A step-by-step guide
A central marketing lead at a real estate franchise needs one campaign live across 100+ independently operated offices by Friday. …
Brand Effectiveness,Brand Strategy 16 min
by Marq Team September 15, 2026
Franchise brand management: How to scale consistency and ensure compliance across locations
Franchise brand management gets harder when a central brand team stays accountable for one brand while franchisees and local marketers…
Brand Management,Branding 15 min
by Ariana Killpack September 12, 2026
Brand automation: Solutions, examples, and more (a leadership guide)
Your central brand team is relatively small. Your distributed network of advisors, producers, branch managers, regional marketers, and other teams…
Brand Management 15 min
by Ariana Killpack September 1, 2026
Best 7 franchise marketing software solutions to scale multi-location brands
Franchise marketing typically requires split responsibility between corporate teams and local operators. Corporate sets brand and campaign standards, while franchise…
Brand Management,Branding 16 min
by Ariana Killpack August 31, 2026
Franchise branding: Guidelines, tools, and how to ensure consistency
As franchise brands add locations, more local teams begin creating content themselves. Most are not trained designers, but they still…
Brand Management 15 min
by Ariana Killpack August 22, 2026
Multi-location brand management: Scale without losing brand control
For marketing leaders managing distributed companies, brand inconsistency is usually an operational problem, not a creative one. Local teams reuse…
Brand Management,Brand Strategy 17 min
by Ariana Killpack August 20, 2026
AI content personalization: Benefits, best practices, and tools
AI content personalization uses AI to create tailored variations of a single piece of content at scale. For distributed teams,…
Brand Effectiveness,Brand Identity 14 min
by Ariana Killpack August 18, 2026
How marketing leaders scale multi-location marketing with AI
Multi-location marketing teams often face a scaling problem. More locations mean more demand for local content, but the central design…
Brand Effectiveness,Brand Strategy 13 min
by Ariana Killpack August 10, 2026
Template management for scaling teams: Best practices & solutions
Someone recommended creating design templates to solve brand inconsistency, so your team started turning existing Word docs, PowerPoint decks, Canva…
Digital Asset Management 17 min
by Ariana Killpack July 20, 2026
Self-service marketing: How to scale content without losing brand consistency
Most marketing teams that struggle to scale content for complex orgs eventually land on the same answer: give distributed teams…
Branding,Sales Enablement 15 min
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