Sam Parr: "Are you telling me every YC founder needs to go build an audience right now?" Gary Tan: "You basically have to". This is so true as people do not want to hear from brands... they want to hear from people (and smart YC founders know this). But the problems are: • Creating high-value content is hard. • Creating high-value content takes time. • Creating high-value content requires you to keep your finger on the pulse of “what’s working.” So they do not do it... But not creating organic content ends ups being more expensive! 💸 CUSTOMER ACQUISITION COST GOES UP: You have to spend more & more money to get in front of customers. 📉 CONVERSION RATE STAYS FLAT OR GOES DOWN: Because selling to cold traffic is always harder than selling to warm traffic. 📵 AND YOU MISS OUT ON EARNED MEDIA OPPORTUNITIES FOR YOU & YOUR BUSINESS: The people in your industry creating high-value content are the ones who get invited to speak on podcasts, are interviewed for publications, and are who other business owners think of first. So, what’s the secret? How are all these leaders creating such prolific content… while still running their businesses? Well, you need… A SOCIAL GHOSTWRITER Building your personal brand and creating organic content has a direct impact on your business: 💵 REDUCES CUSTOMER ACQUISITION COST: Instead of only acquiring customers through paid ads, SEO, etc., you can begin tapping into the social network effects on some of the largest platforms on the Internet. 📈 INCREASES CUSTOMER CONVERSION RATE: People don’t just buy “what you sell.” They buy into who you are and what you stand for in the world. 💎 INCREASES CUSTOMER LIFETIME VALUE: People who follow “you” are significantly more likely to continue buying from you & your business years into the future. If you are a YC founder looking to build a personal brand on Linkedin but have no time or knowledge on how to do it. Let's chat.