The LEGO SMART Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesiser, and much more, in addition to easy wireless charging.
LEGO SMART Tags and LEGO SMART Minifigures are paired with the LEGO SMART Brick to power the system and allow builders’ creations to become interactive, responding to actions with appropriate sounds and behaviours, allowing for a truly responsive play experience. All elements are compatible with the existing LEGO System-in-Play.
“For over 90 years, the LEGO Group has sparked imagination and creativity in children around the globe. As the world evolves, so do we — innovating to meet the play needs of each new generation. LEGO SMART Play™ is the next exciting chapter in our LEGO System-in-Play and something we are super excited about being able to bring to the world at this scale,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.
Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group said “The launch of LEGO SMART Play™ brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen. We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year.”
LEGO SMART Play™ building sets come to the LEGO Star Wars™ Galaxy
Now, brick builders and Star Wars fans alike can interact with iconic scenes, characters and moments inspired by a galaxy far, far away.... like never before as the LEGO® SMART Play™ system makes its debut with three ‘All-In-One' LEGO Star Wars building sets.
“Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation to products that continue our storytelling in new and unexpected ways," said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. “This milestone in our long-time collaboration with the LEGO Group adds a new dimension to this legacy, continuing to help fans express their creativity and imagination by extending the Star Wars story through play."
“We’ve worked with our incredible friends at Lucasfilm for over 25 years, and our focus has always remained on creating original, unique experiences for the fan community through our sets. With LEGO SMART Play, legendary stories and characters of the Star Wars galaxy will come to life like never before.” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.
The three ‘All-In-One' LEGO Star Wars sets will come with a LEGO SMART Brick with charger and at least one LEGO SMART Minifigure and LEGO SMART tag.
LEGO® Star Wars™ SMART Play™: Luke’s Red Five X-Wing building set™
A 584-piece set, including two SMART Minifigures (Luke Skywalker, in his iconic pilot suit, and Princess Leia), as well as Luke’s trusty companion, R2-D2, and Rebel Crew and Stormtrooper Minifigures.