Rasmus Løgstrup, LEGO Group Lead Designer on LEGO Braille Bricks said: “Play has the power to change lives; when children play, they learn vital life-long skills, so we were thrilled by the reception that LEGO Braille Bricks received in educational settings. We’ve been inundated with thousands of requests to make them more widely available, so we just knew we had to make it happen!”
“It’s been a fantastic journey collaborating with children, families and experts from around the world to develop the product and online activity packs. Our partners have been instrumental also in advising on what colourways should be used for the bricks, product packaging and digital experiences to ensure this is optimised for individuals who experience low vision and vision loss. We know this is a strong platform for social inclusion, and can’t wait to see families get creative and have fun playing with braille together.”
With its ongoing commitment to make its play experiences more inclusive, the LEGO Group has also partnered with the free mobile app Be My Eyes. The popular app connects blind and partially sighted people with companies to help with everyday tasks through a live video call. As part of the partnership, LEGO Customer Service colleagues will provide confidential, live visual assistance through the app covering support from a wide range of topics from unboxing, to general product support.
Mike Buckley, Chairman and CEO, Be My Eyes, commented: "The fact that the LEGO Group is investing in inclusion is huge because so many people in the blind and low vision community already love and enjoy LEGO products. Be My Eyes is incredibly honored to partner with the LEGO Group to enable and inspire the creativity of blind and low vision builders across the globe."
The LEGO Group is also pleased to announce that LEGO® Audio & Braille Building Instructions will now become a permanent offering. Inspired and co-developed by entrepreneur Matthew Shifrin who is blind, this experience gives builders the option of having select LEGO building instructions available as audio or text for braille readers.
LEGO Braille Bricks – Play with Braille is priced at 89.99 USD and now available for pre-order in English and French versions ahead of launch September 1st 2023. In early 2024, the set will also be available in Italian, German and Spanish versions.
The LEGO Foundation will continue to carry out research and distribute LEGO Braille Bricks educational kits free of charge through partnering national blindness associations and other partnering organisations.