Creative Automation
For High-Velocity
Entertainment Brands
Scale UA, LiveOps, and IP content — without sacrificing quality or creative control.
Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories
Built to accelerate production and reduce complexity.
Layer helps game studios & entertainment brands turn ideas into live, performance-ready content without scaling headcount or outsourcing.
Without Layer Total time: 22 weeks
Ideation
2 weeks
Manual sketching
Slow iterations
Conception
3 weeks
Back-and-forth revisions
Limited prototypes
Production
8 weeks
Manual asset creation
Slow personalization
Integration
2 weeks
Manual importing
Faster conversions
Testing & LiveOps
3 weeks
Limited test assets
Slow updates
Marketing
4 weeks
Few creative versions
Manual editing
Total time: 5 weeks 77% faster
Ideation
2 days
AI-powered concepts
Instant variations
Conception
1 week
Rapid prototyping
Auto-storyboards
Production
2 weeks
Bulk generation
Instant variants
Integration
2 days
Direct engine sync
Automated workflows
Testing & LiveOps
3 days
100+ variants/day
Real-time updates
Marketing
1 week
50+ creatives/hour
Multi-platform
Without Layer
With Layer
Ideation
2 weeks
Manual sketching
Slow iterations
Conception
3 weeks
Back-and-forth revisions
Limited prototypes
Production
8 weeks
Manual asset creation
Slow personalization
Integration
2 weeks
Manual importing
Faster conversions
Testing & LiveOps
3 weeks
Limited test assets
Slow updates
Marketing
4 weeks
Few creative versions
Manual editing
Ideation
2 days
AI-powered concepts
Instant variations
Conception
1 week
Rapid prototyping
Auto-storyboards
Production
2 weeks
Bulk generation
Instant variants
Integration
2 days
Direct engine sync
Automated workflows
Testing & LiveOps
3 days
100+ variants/day
Real-time updates
Marketing
1 week
50+ creatives/hour
Multi-platform
User Acquisition Scale
25–40 UA assets per cycle. 3–5 markets.
200–500 UA assets 10–20 markets
UA Variant Volume
+500–1000% more UA variants
Iteration Speed
Ideation Breadth
2–3 concepts explored Early lock-in
10–20 concepts tested +400–700% concepts explored
Validation Cost
Early validation, low sunk cost
Iteration Time
1–2 weeks per cycle. Manual revisions
−70% iteration time Automated workflows
Production Scaling
Requires more headcount. Style drift risk
+1000% daily asset output Same team, on-brand consistency
Daily Asset Output
Hundreds of assets per day
Live Ops Throughput
1 event per cycle. Limited regions
Live Ops Reach
Operational Mode
Before Layer
Traditional Workflow
25–40 UA assets per cycle. 3–5 markets.
2–3 concepts explored Early lock-in
1–2 weeks per cycle. Manual revisions
Requires more headcount. Style drift risk
1 event per cycle. Limited regions
After Layer
Automated and Scaled
200–500 UA assets 10–20 markets
+500–1000% more UA variants
10–20 concepts tested +400–700% concepts explored
Early validation, low sunk cost
−70% iteration time Automated workflows
+1000% daily asset output Same team, on-brand consistency
Hundreds of assets per day
Flexible & Future-Proof
Layer fits seamlessly into your workflow. Because it's model-agnostic, you don't have to keep learning new tools.
Learn MoreEnterprise-Ready & Scalable
Layer offers brand compliance confidence to multi-studio, multi project, multi-label entertainment brands. Deploy AI responsibly, securely, and at scale.
Start for free
Keep Your Tools.
Add More Power.
Layer works seamlessly with industry-standard tools so you can keep using what's familiar, while accelerating workflows with AI.
Get started freeHow does Layer work?
Getting started with Layer is easy (and free), just create an account and check out our documentation and video guides.
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Trusted by 300+ leading
entertainment brands
worldwide.
Layer powers the scalable creative systems behind high-velocity entertainment brands and games reaching millions.
Visit CustomersFrequently Asked Questions
What is Layer?
Layer is an AI platform for creative teams (especially game studios) that brings leading generative models into one workspace, so you can generate and edit assets, collaborate, and scale production with workflow automation via node-based UI as well as agents soon and enterprise security.
Who is Layer built for?
Layer is designed for creative teams across studios of different sizes in the entertainment industry, from IP companies producing interactive media to agencies serving top global brands, and for roles like creative producers, artists, art directors, and production teams who need consistent, production-ready outputs.
What can I create with Layer?
Layer supports creating and refining multiple asset types, including images, video, 3D models, and audio, depending on the tools and models you use. These asset types are often used in UA ad creation, brand assets, and any type of production content a brand needs.
Does Layer include multiple AI models or just one?
Layer positions itself as a single access point to a curated set of industry-leading AI models for creative production by producing Day 0 integrations, so teams don't have to juggle separate tools.
Can Layer help us standardize style and keep outputs consistent?
Yes. Layer highlights custom model training and style training so teams can teach Layer a unique style and generate consistent, on-brand visuals.
Can we edit assets (not just generate new ones)?
Yes. Layer includes editing and refinement capabilities to help teams iterate and polish outputs, not only generate from scratch. You can do this for individual assets as well as in batches, at scale.
How does Layer support collaboration for teams?
Layer emphasizes a collaborative workspace approach, and per its pricing model teams can add members without per-seat charges, sharing usage via pooled credits.
What is Layer Workflows?
Layer Workflows are purpose-built, agent-powered workflows that automate multi-step creative production, such as UA creatives and live ops assets, helping studios scale repeatable pipelines while keeping creatives in control.
Is Layer enterprise-ready (security/compliance)?
Layer highlights enterprise-grade security and compliance, including SOC 2 Type II, plus features like SSO/SCIM, role-based access controls, and audit and event logs that are fully exportable for governance and traceability.
How does Layer pricing work?
Layer uses a usage-based pricing approach with no seat fees, and you pay for what you create. The platform uses Creative Units (CUs) for consumption across models and tools.
Can we start small and scale up?
Yes. Layer presents subscription options that scale for different studio sizes and emphasizes flexible usage-based pricing as production needs grow.
Where can I learn more or talk to sales?
Layer provides a Contact Sales path for enterprise teams that need procurement-ready security, compliance details, or custom volume requirements.
More questions? Check out our Help Center .