Trusted by 10,000+ creators and brands
, including Walmart & Yoyomatch
Instagram
means business
AI-Powered Instagram DM automation tool to drive growth and sales from comments and DMs.
What does Instagram DM automation include?
AI Agent
An AI that answers, qualifies, and follows up in your DMs, automatically, in your tone.
Try AI Agent →
DM campaigns
Comment/DM automation
Inbox/CRM automation
How effective is Instagram DM marketing?
People are already in their DMs. No friction, no redirect, just conversation that converts.
90%
Instagram DMs Open Rate
60%
Reply rate to IG DM campaigns
28%
CTR on links in Instagram DMs
An always-on sales agent in DMs
Answers questions, recommends the right offer, and follows up, in your tone, 24/7.
How do you turn Instagram engagement into revenue?
Launch offers in DMs
Set up DM campaigns and reach people who already interact with your brand.
See how campaigns work
AI Agent in your DMs
Understands intent, replies in your tone, and drives real results.
See the AI in action
See Inrō in action in 2 minutes
Watch how creators and brands use Inrō to grow.
Instagram Automation live in 10 minutes
Pick a proven funnel and launch in a few clicks.
Discover why creators and brands love Inrō
I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach
Inrō is my first and last tool to automate my content… the ease of use is incredible.
Carlos Mendez
Instagram Marketing Coach
If you're heavy on using IG for your business, Inrō is a promising tool.
Vertika Nigam
CEO @ Openthrive | cxful design system
I am never doing manual DMing again.
Rishikesh Ranjan
GTM Engineer & Growth Hacker
Before Inrō, I used to answer every comment, DM, and story reply by hand. Now links to my tools and products are sent automatically, which leads to more sales. The AI agent also keeps conversations going, which drives up engagement. A great improvement for my business.
Manuel Steinhauser
Motion Design Creator
Over 8000 Instagram integrations
Integrate with all your favorite tools and your own platform through Make and Webhooks.
Is Inrō a safe automation?
At Inrō, we prioritize the security of our customers.
Meta-Approved Vendor
As a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.
Learn more →
Committed To Data Safety
Inrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.
GDPR Compliant
We are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.
EU AI Act Compliant
We are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.
Ready to automate your IG?
Here’s how it works
Setup your first Instagram automation in less than 5 minutes.
Set the trigger
Pick what starts the conversation, like a comment, a story reply, a mention or an incoming DM.
Create your message
Send a personalized DM, a special link, or an exclusive offer. It’s easy to set up and feels real to your audience.
Let it run
Once it’s live, Inrō keeps the conversation going, so you can stay focused on creating. No more chasing comments or replying to every DM.
Frequently Asked Questions
What results do Inrō customers see?
Across customer data (2024–2025), Instagram DMs sent through Inrō average 90% open rates, 60% reply rates, and 28% click-through rates on sent links — significantly higher than email or feed engagement.
How long does setup take?
Most users go live within 5 minutes. Connect your Instagram Business/Creator account, pick a template (Comment-to-DM, AI Agent, DM campaign, welcome flow), customize the message, and activate. No code or technical setup required.
What does Inrō do in one sentence?
Inrō turns Instagram comments, Story replies, mentions, Lives, and ad leads into automated DM conversations that drive sales — used by 10,000+ creators and brands including Walmart, Kering, LVMH, Publicis, and Virgin Voyages.
What is Instagram DM automation?
Instagram DM automation lets you automatically send personalised direct messages triggered by specific actions, like when someone comments on your post, replies to your Story, or sends you a DM. Instead of manually responding to every comment or DM, Inrō handles it instantly and at scale, so every interaction becomes a potential lead or sale.
How does comment-to-DM automation work?
When someone comments a specific keyword on your post (for example "link" or "info"), Inrō automatically sends them a personalised DM with whatever you want: a link, an offer, a question, or a full conversation flow. The commenter gets an instant response, you capture the lead, and the entire interaction happens without you doing anything manually.
Is Inrō better than ManyChat?
Inrō is built exclusively for Instagram, while ManyChat was originally built for Facebook and expanded to Instagram later. This means Inrō's features (comment-to-DM, Story reply automation, AI Agent, inbox CRM) are designed from the ground up for how Instagram actually works. If Instagram is your primary channel, Inrō gives you a simpler setup, a cleaner interface, and features that map directly to how creators and brands grow on the platform.
Can I automate Story replies and mentions too?
Yes, Inrō offers story replies and mentions triggers that let you auto-reply, qualify, tag, and follow up.
Will using automation make me sound like a bot or unnatural?
Not at all. When done right, automation helps you reply faster while still sounding human. With customizable templates and AI-driven responses, your messages stay natural, personal, and aligned with your tone of voice, so your audience feels like they’re chatting with you, not a bot.
Do I need to know how to code to set Instagram automation?
No, our automation platform use "no-code" visual builders. You essentially draw lines between different message bubbles to create a flow. If you can use a basic website builder, you can set up DM automation.
Can I still talk to people manually if I have automation turned on?
Absolutely! In fact, the best setups are hybrid. The automation handles the repetitive stuff, but you can jump into the conversation at any time through your dashboard. Using a tool like Inrō makes this transition seamless.
Can I automate Instagram DMs without getting banned?
Not if you use an official Meta-approved platform like Inrō. The risk comes from tools that bypass Instagram's official API. Inrō is fully compliant with Meta's policies and is an approved Tech Provider.