OpenAI just launched a powerful new image generation model.
In their announcement post, they touted the new model's many new capabilities, including photorealism, better knowledge of the world, and the ability to learn from user-uploaded images.
But the most noteworthy of these changes, in my opinion, is the new text-rendering capability. At long last, a frontier lab has produced an image gen model that renders text as text, instead of as melty AI slop.
This makes generated AI images much more viable as marketing material, so a new term has predictably emerged for using genAI images for growth: “vibe marketing.”
I put together 10 vibe marketing examples (including their original prompts!) that you can copy to build and grow your startup:
1. A quote card for social media
Prompt:
Create a minimalist quote card (an image) I can use for social media. The quote card should feature the text:
“Build a business. Don't beg for funding.”
— IndieHackers.com
Use Indie Hackers branding (deep blue, white text), modern sans-serif font, with a small Indie Hackers logo in the bottom-right corner. (For our font type and website colors, just look at indiehackers.com.)
2. A comic strip telling your brand's story
Prompt:
Create a complex multi-panel manga (an image) on an indie hacker outcompeting a VC-backed startup in a market. Make it landscape layout.
3. Branded infographic
Prompt:
Create an infographic titled “How Indie Hackers Make $10K MRR.”
Include 3 labeled sections with icons:
1. Launch a product
2. Find your first 100 users
3. Scale with recurring revenue
Give simple steps for each section.
Use Indie Hackers brand colors and fonts, clear visuals, and no clutter. (For our font type and website colors, just look at indiehackers.com.)
4. Hero section for a landing page
Prompt:
Design a clean website hero image with the headline:
“Build your own profitable internet business.”
Subheading: “Indie Hackers gives you stories, tools, and community.”
Include a call-to-action button: “Join Now”
For our font type and website colors, just look at indiehackers.com.
4. Card highlighting features of a product
Prompt:
Design a product card (an image) for Indie Hackers featuring the feature:
“🧠 AI-Powered Startup Idea Generator”
Subheading: “Instantly brainstorm product ideas based on your skills and interests.”
Include a small Indie Hackers logo and use a modern card layout. (For our font type and website colors, just look at indiehackers.com.)
5. Course or e-book cover
Prompt:
Design a sleek ebook cover (an image) titled:
“The Indie Hacker’s Guide to $1K MRR”
By Indie Hackers
Use bold typography, clean design, and a symbolic image of a rocket or laptop.
Style should feel tech-savvy and startup-friendly.
6. Product testimonial
Prompt (w/ user photo attachment):
Create a testimonial image with the quote:
“Indie Hackers Newsletter is one of maybe three newsletters that I read every issue of front-to-back.”
—Philip Kiely, Author of Writing for Software Developers
Include a photo-style avatar, Indie Hackers logo, and professional layout.
7. Event poster or webinar promo
Prompt:
Design an event flyer (an image) titled:
“How to Build a 6-Figure Side Project”
Hosted by Indie Hackers
Date: April 15, 2025 · Live on Zoom
Include a registration button and stylized background with tech icons.
8. Call-to-action graphic
Prompt:
Create a bold CTA image that says:
“Join the Indie Hackers community today”
Button-style graphic: “Get Started”
Include a background with subtle startup-themed illustrations and use Indie Hackers’ colors.
9. Pricing comparison table
Prompt:
Design a simple comparison table (an image) titled “Free vs. Pro — Which Indie Hackers Plan is Right for You?”
2 columns: Free and Pro
Rows for: Community Access, AI Tools, Expert Interviews, Priority Support
Checkmarks and “X” marks where appropriate. Include Indie Hackers branding.
10. Lead magnet promo
Prompt:
Design a promotional image for a lead magnet titled:
“Free Notion Template: Indie Hackers Growth Tracker”
Subheading: “Track your revenue, traffic, and experiments like a pro.”
Include a call-to-action: “Download Free”
Use a clean visual with a mock-up of a Notion page and Indie Hackers logo.
Check out our new vibe coding hub!
I pretty strongly believe that vibe marketing and vibe coding aren't just “trends” — they'll become the new standard for how products are built.
So we've started building a vibe coding hub that gives you tools, insights, and real-world examples to start shaping the future of product development.
More to come!