This is for founders who:
✅ Want to practice interviews
✅ Want validate their startup in 1 month
✅ Actually willing to implement a new approach
The 2 kinds of interviews you’ll encounter
- WTP: You are collecting problems and Willingness To Pay. This will let you will pick the most best ones to test an offer.
- Conversions: You have an offer in mind, and you’re trying to sell it. You want to hit conversions of 30-50% for your persona.
GOAL: You want to make a profitable startup, so you collect the WTP of different problems
Step 1. Ask to do needfinding interview
Hey Sarah, i wanted to do a needfinding interview with you. My startup died. I’m pivoting and I need your help, would take max 30m. No worries if you are busy.
Step 2. Extract Painpoint, Cost, and WTP
PAINPOINT:
❓What are your goals and challenges?
❓What is your biggest challenge?
❓What are you doing today to solve it?
❓Where could you use more support?
COST:
❓How much does it cost you to solve it? IN time, in money?
WTP:
❓If you could wave a magic wand, how much would you pay to solve it?
❓Is this something u would pay for to solve? No worries if not
Step 3. Profit off people’s pain
Hey Bob, i was wondering if we can chat for 15. I was thinking about your sales problem, and was wondering if I can get your feedback on something. I wonder if this would help. No worries if you are busy.
Conversion
You want to achieve a 20-50% close rate with your persona
Step 1. Present sexy offer
Building Founders Cafe - the most intimate Founders community. One founder (YC) just raised $1m. Another female solo founder raised $1.4m. Another college dropout raised $3m.
If you're looking to fundraise, please go to Founderscafe.io
Step 2. Convert them on call
- I saw that you’re working on [ XYZ ]. What brings you here today?
- What are your current goals / challenges?
- Where are you at today?
- What have you been trying to reach those goals?
- Where could you use more support?
- How is this impacting you?
- Sounds like your problem is [XYZ XYZ]. Is that right?
- So what I do is I [Offer]. What I can do you for is [XYZ]. Would that help?
- Cost is $XYZ. Would that be okay?
- Great, want to onboard now? If not, we can we schedule another time
Here’s a script that you can use as your guide :D
Full Script: https://founderscafe.notion.site/Script-ffe0dad6aa194304856254f7c2175ab5
Step 3. Profit!.
Once you consistently hit your conversion rates (30-50%) with your target persona…
You can hand it off to someone else !
Biggest tip: Make ppl feel heard
If you actively listen to others, they will…
🌟Listen to you
🌟Trust you more
🌟Pay you more
🌟Spill more tea
Active listen = Paraphrase + Ask open question
Example:
THEM: “I prepped for my vc meeting until 4am last night”
YOU: “Sounds like fundraising has been stressful. What's been going on?”
I hope this approach will help you! Let me know if you have any approaches that you do or how can we overcome this fear of interviewing people XD
-Best of luck from founderscafe.io