Hey IH 👋
While building AllInOneTools, I started doing something simple:
I watched how real people behave when they land on the homepage.
Not analytics.
Not heatmaps.
Actual humans using the site.
And honestly… it changed how I think about hero sections.
Most people don’t read the hero
They scan → judge → decide.
Usually in a few seconds.
Not based on how beautiful the design is.
Not based on clever copy.
Not based on branding.
They’re reacting to signals.
What users actually check (subconsciously)
From what I observed, people seem to look for four things almost instantly:
• Can I start immediately?
• Is this safe / legit?
• Will this waste my time?
• Do I need to sign up?
If those answers feel clear → they continue.
If not → they leave.
Even if the product itself is great.
The biggest mindset shift for me
I used to design the hero to explain the product.
Now I design it to reduce hesitation.
Users don’t want information first.
They want permission to act.
What this looks like with tiny-task tools
People don’t land thinking:
“Tell me your story.”
They land thinking:
“I need to finish this task fast.”
If the hero helps them start → trust builds.
If the hero explains too much → friction builds.
Something I’m still trying to figure out
What is the primary job of a hero section?
Should it optimize for:
• instant action
• clear explanation
• brand positioning
• SEO clarity
Because in practice… these often compete with each other.
Curious about your real behavior
When you land on a new website…
What do you actually do first?
• read the hero
• scan it quickly
• ignore it
• scroll immediately
• look for a button
• check if signup is required
• something else
I’m curious about real behavior, not ideal behavior.
How do you personally react?