It's been said that ideas don't matter, and that only execution does. I wholeheartedly disagree. You need both to succeed, but you can only get so good at execution. A great idea gives you much more leverage.
Below is my framework for coming up with great business ideas.
The Basics
Most people equate product ideas with business ideas. That's wrong. Your product is only one part of your business. There are at least four parts in total:
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