A Note for Groove Customers: Groove Is Now Helply

We sent a couple of emails about our rebrand to Helply over the past few weeks. A lot of you wrote back with one big question: what does this Helply thing actually mean for me?

The short answer is nothing.

Your account, your data, your team, your workflows. All exactly as they were last month. No migration coming. No "we regret to inform you" email arriving in six months.

If that's all you needed to hear, you can stop reading and get back to your day. Bookmark your login at yourcompany.groovehq.com and you're set.

If you want to understand what's actually going on with the brand and the structure, keep reading.

What's actually happening

Helply is now the master brand for the company. Underneath it sit two products.

Groove Classic is what you've been using all along. The shared inbox, the helpdesk, the knowledge base, the integrations, the reporting. The product 2,000+ companies have been running their support on for over a decade. We kept the Groove name under the Helply umbrella. The product itself isn't changing for Classic users.

Helply is the AI-first support platform we've been building over the past year, sold only to B2B software companies that want outcome-based pricing instead of seats. Different buyer, different product, different sales motion. If you fit that profile and it sounds useful, great. If you don't, you can ignore it and keep doing what you're doing.

Both products are built by the same company, both have dedicated teams behind them, and both are getting better every week.

Why we did this

Two products, one company, one master brand. That's the whole reason.

We weren't going to keep maintaining two completely separate brands when both products are built by the same engineering org, supported by the same team, and share a roadmap philosophy. Helply pulls everything under one roof. Groove Classic keeps its name because that name means something to the customers who've been with us for years.

What this means for you in plain language

If you're a Groove customer today, you are now a Groove Classic customer. Your login still works. Your team still gets the same support. The product still does what it did yesterday.

That's it. That's the whole story.

One last thing.

If you've been worried about what this rebrand means, I understand. There's a long history of B2B SaaS products that got rebranded right before they got quietly killed. This isn't one of those.

Groove Classic has 2,000+ customers, a dedicated team, and an active roadmap. We're going to keep showing up.

Thanks for being a customer.

Alex, Founder, Helply