Unleash the Magic of Innovation
Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
‘A captivating history lesson with global appeal.’
'General Magic is such an involving documentary for so many reasons it’s hard to know where to begin. The title itself, as it turns out, might be best.'
'This geekily funny doc inspires big dreams at every turn.’
'Poignant, entertaining and full of life lessons from the small and personal to the universal.’
'General Magic is a reminder of how compelling stories about technology can be.’
'General Magic captures the legendary Apple offshoot that foresaw the mobile revolution.'
'A fascinating look at what it means to fail, and whether a failure that changed the world is really a failure at all.'
LEARN FROM SILICON VALLEY LEGENDS
General Magic tells the tale of how a great vision and an epic failure changed the lives of billions.
Produced and directed by the Emmy nominated Sarah Kerruish and Matt Maude, this award winning documentary features legendary members of the original Macintosh team alongside young, future creators, all who brought us the technologies we rely on today.
Tony Fadell
Co-inventor of the iPod and iPhone, founder and former CEO of Nest Labs, Principal at FutureShape, and NYT Bestselling Author of 'Build: An Unorthodox Guide to Making Things Worth Making'.
Megan Smith
Engineer and humanitarian, former U.S. Chief Technology Officer within the Obama Administration, former VP at Google and co-founder of The Malala Fund and shift7.
Andy Hertzfeld
One of the world’s greatest software engineers, Andy was one of the original members of Apple Macintosh team. Co-founder and ‘Software Wizard’ at General Magic and co-creator of Google Circles.
Joanna Hoffman
Member of the original Apple Macintosh team, Head of Marketing at General Magic and the woman who famously stood up to Steve Jobs.
Marc Porat
CEO of General Magic and visionary of the 1989 smart phone. Former member of the Aspen Institute, founder of multiple companies in the sustainability and the built environment sectors.
Kevin Lynch
Former CTO of Adobe, creator of Dreamweaver, lead engineer on Apple Watch and current VP of Technology at Apple.
Steve Jobs
Apple CEO and Founder. Leader of the Macintosh Group. The prophet in exile who would return to Apple to carry the General Magic vision to billions.
John Scully
Former Apple CEO. The benefactor who gave General Magic it’s life, then launched the Newton competitor.
Pierre Omyidar
A former tech support engineer working at General Magic, Pierre would develop an online marketplace from the company's offices. Today, eBay generates over 10 billion dollars in revenue per year.