Articles and insights

Why every organization needs a 'Simplifier in Chief'
Unmanaged complexity is dragging down your business. Reducing friction can help you stay ahead of the pack.

McLaren Formula 1 Team on AI and speed at Refresh Virtual Summit
In a fireside chat at Freshworks’ global event, Dan Keyworth shared how the racing team uses AI, automation, and Freshservice to stay competitive both on the track and behind the scenes

Is this the first AI Christmas?
As retailers brace for another holiday rush, many are laying the groundwork for agentic AI.

Kristin Burnham
4 min read

How AI is transforming work across every department
For HR, procurement, and marketing teams drowning in manual processes, automation eliminates the hidden tax of complexity

How complexity hurts your customers
Behind every delayed reply or clumsy handoff, there’s usually a CX team fighting complexity they didn’t create

Fixing the trust problem holding back ESM adoption
The challenge is cultural, not technical or financial. Three steps can build the organizational trust that makes scaling possible.
Howard Rabinowitz
4 min read

Real talk at Refresh: Insights that move the needle
Freshworks customers opened the kimono on how they’re getting results with AI, omnichannel, CMDB, and more


Human-AI partnership on display at Refresh Virtual Summit
At Freshworks' global event, leaders showed how the partnership approach delivers faster responses and higher satisfaction than either could achieve alone
Team Freshworks
2 min read