0 to 1 is a big, messy process. Breaking it up helps simplify and structure the validation work. (#79)
Everyone in StartupLand has heard the phrase “zero to one”. Most know Peter Thiel’s book, Zero to One, and consider it a must-read.
While reviewing candidates for two CEO roles we’re hiring at Highline Beta (to build new startups), I see a lot of “0 to 1 experience”.
“I love 0 to 1”
“I thrive at 0 to 1”
“I want to go back to building from 0 to 1”
It got me thinking: How do people actually define zero to one?
I asked (on LinkedIn and X) and got a bunch of interesting responses…
