Essential - A new kind of operating system

2 min read Original article ↗
Essential
is the first
step
towards an
AI operating
system

Personal computing is entering a new phase. Where devices adapt to people, not the other way around.

At Nothing, we’re building a new kind of phone, where data and design come together to create experiences no lab can replicate.

The future is software you can shape with simple language, made possible only on top a powerful new phone that truly knows who you are.

This combination is the only way to make an impactful OS that is just for you. Across every device, we can bring this knowledge into your control. This is how we move personal technology forward.

With Essential,
anyone can
create
their
own apps in
seconds
using natural
language
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Describe what you want to see in your app. Watch it come to life, and add it immediately to your home screen.

Generative apps that start personal, then expand into a shared ecosystem.

Building towards a future where your phone shapes itself after knowing who you are, and who you want to be.

The Playground
is your
platform
to
explore,
create, and
share
the most
creative ideas

Free from traditional app stores, we made new rules for a new era of AI created apps.

Our Community platform let’s you share and remix the most creative ideas from the Nothing community across Essential Apps, audio-tuning profiles, camera presets, and Glyph toys, changing the very nature of how apps are shared and used.

The creativity of millions of Nothing members, now discoverable for you to contribute to and enjoy.

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New thinking
for a new era
of computing

Total openness. Creators and platform owners share the same access level. No barriers, maximum possibility.

Remix and evolve. Take what exists and make it yours. A culture of remix where every contribution enhances the next.

Radically personal. There's no right answer, only what works for you. If it's beautiful to you, it's beautiful period.

The next chapter
of our story
builds on the
same core values,
now with AI at the
centre
of our
operating
system