engageSPARK - Survey & message hard-to-reach populations

7 min read Original article ↗

For NGOs and other Non-profits

We help NGOs all over the world reach people, both huge organizations like UNICEF and smaller ones like the Negros Women for Tomorrow Foundation.

Below are some of the use-cases we can help you with.

WASH - Water, Sanitation & Hygiene

Water, Sanitation & Hygiene (WASH) programs aim to improve people’s living conditions around the world through better water usage and hygiene practices.

WASH starts with education—teaching good hygiene habits and raising awareness about germs, insects, and pollutants associated with unsafe water.

Another focus of WASH programs is tackling outbreaks of cholera and other waterborne diseases directly—by informing communities and surveying them to identify and contain problems quickly.

The engageSPARK Communication Platform helps WASH programs of all kinds reach affected people efficiently through remote communication and data collection.

For a particularly potent example, learn how you can effectively fight diarrhea outbreaks with WASHmobile.

Financial Literacy

Help people make smarter financial choices, wherever they are.

Teach people about budgeting, saving, avoiding predatory loans, and other core financial skills.

Use the engageSPARK Communication Platform to send weekly lessons, quizzes, and learning reminders via WhatsApp, SMS, or automated phone calls, reaching anyone — even those with basic phones.

Learn more about financial literacy campaigns >>

MEAL

How are your programs doing on the ground? Is donor money being used efficiently? Are desired outcomes being reached? How can you do even better?

These questions and more are answered through Monitoring, Evaluation, Assessment and Learning (MEAL) initiatives, a vital part of international development and humanitarian programs.

At engageSPARK, we help you collect the data that powers strong MEAL systems, through remote surveys that reach people anywhere, anytime.

Learn more about: WhatsApp SurveysSMS SurveysVoice IVR SurveysCATI Surveys

Maternal Health

Maternal health programs all over the world work to improve outcomes for women through pregnancy, childbirth, and the post-natal period.

These programs use the engageSPARK Communication Platform to stay in touch with women, teach lessons and key practices, send vaccine reminders, and conduct regular check-ins.

Lessons and questions are automatically timed to each child’s date of birth (DOB), ensuring every mother receives the right content exactly when it’s most relevant.

Learn how PSI with 17Triggers ran its maternal health program in Cambodia using engageSPARK.

Not sure if we can help you? Say hi in chat and let’s find out!

Illustration of an old feature phone with a green check mark

Illustration of an old feature phone with a green check mark

For Universities and other Research Organizations

Planning to do research using SMS, Voice calls, or WhatsApp?

See below examples for what we can help you with.

Social Behavior Change Communications (SBCC)

Use behavioral science to improve outcomes for people in low- and middle-income countries.

The engageSPARK Communication Platform gives you powerful tools to design effective behavior change programs:

  • Personalize messages, even in voice calls (e.g. “Hi, Jane”), for stronger connections.
  • Avoid channel fatigue by rotating between SMS, voice calls, and WhatsApp.
  • Run automated drip campaigns that send SBCC messages on a precise schedule: for example, one message on enrollment, the next in two Mondays at 9 AM.

Public Health

Public health campaigns aim to understand and improve the health of entire populations. Communication is at the heart of that work:

  • Large-scale demographic surveys to collect or compare baselines
  • Well-timed nudges to ensure vaccination dates are kept, hygiene habits improve, or workshops are attended
  • Educational campaigns to raise awareness about diseases, germs, and best practices for prevention
  • CATI surveys, where call participants directly from the browser, while filling out responses in real time. (Learn more about CATI Surveys here.)
  • 24/7 hotlines that share automated information on nearby health centers

Case Study: Read how Johns Hopkins University powers its public health research with engageSPARK >>

Randomized Controlled Trials (RCTs)

Does your intervention really work? That’s what Randomized Controlled Trials (RCTs) are designed to find out.

The engageSPARK Communication Platform helps researchers run remote surveys and communication interventions in LMICs (low- and middle-income countries).

  • A/B test different behavior change interventions to see which leads to the desired outcome—for example, reduced cholera re-hospitalization or increased tobacco cessation.
  • Randomly assign participants to different study arms automatically within the platform.
  • Deliver interventions through automated WhatsApp, SMS, or Voice IVR campaigns.
  • Use advanced features like personalization, skip logic, and conditions to design exactly the survey you need.

Vaccine Reminders

Vaccine reminders are a simple but powerful way to increase vaccine uptake.

With the engageSPARK Communication Platform, you can easily schedule and personalize vaccine reminders for people in low- and middle-income countries.

  • Adapt to each person’s vaccination schedule using the Reminder campaign.
  • Ask for commitments to boost adherence; automatically flag those who decline for follow-up by field team.
  • Personalize messages to maximize impact.
  • Collect feedback post-vaccination through short follow-up surveys.

Not seeing what you’re looking for? Open the live chat and let’s discuss what you need!

For Businesses in LMICs

We help businesses reach people around the world, especially in low- and middle-income countries (LMICs).

Below are some of the ways you can use the engageSPARK Communication Platform to achieve your goals.

Customer Feedback Surveys

Collect customer feedback easily through automated surveys.

Unlike many platforms, the engageSPARK Communication Platform lets participants complete surveys directly in the same channel — no need to open a website.

  • Reach customers where they are via WhatsApp, SMS, or Voice.

  • Run outbound or inbound surveys using, for example, QR codes or automated invitations.

  • Use powerful survey campaigns to collect validated, ready-to-report data.

  • Integrate feedback data seamlessly into your systems via our APIs.

Grievance Hotlines

Sustainable Supply Chains rely on vendors, sub-contractors and their employees being able to reach you.

The engageSPARK Communication Platform lets you set up reliable grievance hotlines, including in LMICs, tailored to your business’s needs.

  • Meet people where they are with WhatsApp, SMS, or Voice.
  • Collect and manage grievances through powerful survey campaigns with real-time reporting.
  • Integrate your hotline data into your existing tool landscape using our APIs.

Microfinance

Increasing repayment rates is perhaps the biggest challenge for microfinance institutions.

But a simple reminder can do wonders — and that’s where the engageSPARK Communication Platform steps in.

  • Schedule reminders before due dates.
  • Personalize messages to include, for example, the respective loan officer.
  • “Commitment” prompts ask borrowers when they’ll pay.
  • Multi-channel escalation (SMS → voice → WhatsApp, for example) if there is no response.
  • Alert loan officers automatically.
  • Integrate these campaigns into your existing workflows using APIs and webhooks.

Learn more about engageSPARK for MFIs >>

24/7 Hotlines

Be available 24/7 for your customers and vendors using automated hotlines.

The engageSPARK Communication Platform helps you collect information or deliver information services around the clock.

  • Run hotlines on WhatsApp, SMS, or Voice IVR.
  • Get going in minutes (depends on country and channel).
  • Use AI models like ChatGPT (large language models) to better understand and automatically categorize concerns.
  • Provide information services by connecting the hotline to an engageSPARK chatbot.
  • Gather data using our survey campaigns.
  • Integrate the hotline with your existing systems using our APIs and webhooks.

Safety Checks during Disasters

Typhoon incoming or earthquake underway? Run safety checks to quickly identify employees or beneficiaries who need help.

With the engageSPARK Communication Platform, you can launch safety checks quickly and easily when disaster strikes.

  • Launch your safety check in minutes
  • Build safety checks with a combination of SMS, Voice Calls, WhatsApp
  • Escalate to a different channel automatically if there’s no response
  • Alert the team or project lead when someone still hasn’t replied

Learn More about engageSPARK’s rapid safety check system >>

Illustration of an old feature phone with a green check mark