The video-game publisher called the football chiefs’ bluff—and won
A new football season will begin on September 27th: not the Premier League or La Liga, but the annual update of the world’s favourite football video-game. “FIFA”, as the franchise was known from its pixelated debut in 1993, sells nearly 30m copies a year. In-game spending pushes its annual revenue above $3bn, estimates MoffettNathanson, a firm of analysts, which calculates that the title contributes nearly two-thirds of the profit of its publisher, Electronic Arts (EA). Gaming has few bigger names than “FIFA”.
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This article appeared in the Business section of the print edition under the headline “It’s in the game”
From the September 21st 2024 edition
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